bd product refreshment output

BD Group 14/15, September 2014

BD Product Refreshment Output

Why are we doing product refreshment ?

?Further, what is the right thing to do?

Further, are we just money maker?

Does the MCT understand what BD do?

Are we doing the right thing?

What is the BD positioning in the MC team?

NSS - National Strategic Summit BD Track, July 2014

Q1 BD Review

Key output: Build Sustainable & Purposeful

Partnership

Key output: BD is not a pillar, it is the resource.

The resource should flow to support MC strategies. Currently our resources

are not focused.

Q1 MC Strategy Review

Key output: MC Q2 Strategy Map with investment

effort.

Summary:!To build sustainable & purposeful

organisation through Business Development Function, we need to let external resources flow to the key MC strategy while ensuring BD financial

goal.

What’s our methodology?

Q1 BD Effort Review in FOBO

Q2 MC Strategy Map Effort Analysis

Each function’s next quarter’s focus

Each function’s next 3 years trend

Summarise all areas that BD can support

Interviews Interviews

Filter through MC priority

Internal research on 12/13’s packaging Refreshed Packaging

Categorisation

External research on packing methodology

MC 14/15 Strategy Map

!

oGIP

Product Innovation

Middle Layer EmpowermentEntrepreneurship

Development

1.1 TMP/ GCDP PI

1.2 BD PI

1.3 iGIP PI

1.4 TXP Sub Product

3.1 NST LEAD

3.2 NST Empowerment

3.3 GIS2.1 Incubator

2.2 MoS

0.0 Alice

0.2 BRIC

0.1 Mkt Support

0.0.1 RA

0.0.2 MA

13.2%

6.3%

7.2%

6%

4.4%

37.1%

13.2%

6.6%

2.7%

3.9%

1.4%

3%

4.2%

Strategy Map in FOBOoGIP

0.0.1 RA 0.0.2 MA

0.1 Mkt Support

0.1 Mkt Support

0.2 BRIC

3.3 GIS2.1 Incubator

3.1/.2 NST

2.2 MoS

1.1 TMP/ GCDP PI 1.1 TMP/ GCDP PI

Strategy Map in FOBOoGIP

0.0.1 RA 0.0.2 MA

0.1 Mkt Support

0.1 Mkt Support

0.2 BRIC

3.3 GIS2.1 Incubator

3.1/.2 NST

2.2 MoS

1.1 TMP/ GCDP PI 1.1 TMP/ GCDP PI

6.6%

1.4%3.9%

3%

7.2%

1.4%

6%

2.1%

1.3%

2.1%

Current Partners in FOBOoGIP oGCDP

iGCDPiGIP

TMP TLP

Q1- BD Time Investment Map in FOBOoGIP oGCDP

iGCDPiGIP

TMP TLP

27%18%

20%

15%

8%

8%

3%

MC in Q2

BD in Q1

BD in Q2

?

oGCDP iGCDPoGIP iGIP

Channels for Raise

Partners to take oGIP in their foreign brands

BRIC Sponsor

Issue Based EP education CSR Package sales NEP/ GEP

TM

Sub product based TMP, TLP

LCD

NST external empowerment

Innovation

Innovation Coaching

Help Create Sales Channels Provide External Inputs

Through partnering with AIESEC, companies help us for Youth Development.

BD Partner’s Role

And this 2 will help us to achieve our 10 year vision of …

Which shows companies Corporate Social Responsibility in Youth Development

Corporate Social Responsibility in Youth Development

Business Society Future

!Youth to Business!

Help young people to bridge university life and business world

!Youth to Society!

Help young people to better understand

this society

!Youth to Future!

Help young people to create better a future

Business Discussion

Simulation

Skill Training

Innovation Coaching

Social Discussion

Social Awareness

Practical social work opportunity

Sponsor student’s local & global community

development projects

Help global youth to understand China

Provide career development advice

Provide practical learning experience

Bridging the gap of between Youth and

Benefits for Partnering with AIESEC

Attract Top HR Solution Understand Youth Insight Get Youth Exposure

Globally

Locally

Of your company

Of your product & service

Of your company

Of your product & service

How would the proposal look like?

Youth To Business

Youth To Society

Youth To Future

Benefits

HR solution

Understand youth insight

Get youth exposure

Products