become the #1 local agent on trulia

www.marketleader.com

Market Leader Power Hour

Host: Kris OlsenSr. Trainer, Market Leader

How to Become the Number One Local Agent on Trulia

• Specific steps you can take to increase your ranking on Trulia • Keys to attracting today’s buyers and sellers • Secrets to turning Trulia into your lead-generating machine

Today You’ll Learn

• Want how-to’s? Watch the webinar: Free Trulia Tools to Attract More Clients• Go to learn.marketleader.com

Today is a strategy webinar

TODAY’S FEATURED GUEST

A.J. AckermanCentury 21 Sunbelt Realty

• Cold calls• Mailings • Get involved in your community• Work your sphere

First: Build your farm

• Leverage different websites– Personal website– Market Leader website– Blog website

• Educate online buyers and sellers– eBooks – ActiveRain blog– Write news articles

• Get on Trulia

• Go social

Second: Get online

Use your website as your online hub

BECOME THE #1 LOCAL AGENT ON TRULIA

Trulia ranks agents according to what’s important to buyers and sellers• Profile: What’s your expertise?• Recommendations: What do others say about you?• Activity: How many listings have you sold?

– How many listings do you have now?• Q&A: How well do you answer questions?• Local expert: How informed you are on local properties?

Trulia’s point system

• 30 minutes per day• Do at least three activities per day• Post recommendations, blog, answer questions

How to rank high on Trulia

• Complete your profile• Post your recommendations• Add your active and sold listings• Answer questions• Blog about your area• Comment on other agent’s blog posts• Try Trulia Pro, Local Ads and Seller Ads

COMPLETE YOUR PROFILE

• 100% complete profile will give you 20% more views

Receive more leads

• It’s like online dating– Help people understand who you are– Make it appealing so people want to meet you– What do you do that consumers can relate to?

• What message do you want to send to buyers and sellers?

Make yourself attractive to buyers and sellers

• Experience and skills– Tell people what you’re good at– Be truthful– Be real– Include your websites and social networking sites

• Make yourself easily found

– Use keywords buyers/sellers look for

Make yourself easily found

POST RECOMMENDATIONS

• Get 2.5X more leads with your profile at 100%

Post your recommendations on Trulia

• Friends• Family• Clients• Past colleagues

Request recommendations!

• Provide outstanding service• Stay in touch with your past clients• Practice a script

How to build recommendations

• Are you happy with the service and working with me? • Could you do me a favor? Could you write a recommendation for me?

How to ask for recommendations

• It keeps you front of mind • You’re sharing an experience

Share your recommendations on Facebook

ADD YOUR ACTIVE LISTINGS

Demonstrate you’re an active listing agent

ADD YOUR SOLD LISTINGS

Demonstrate you’ve successfully sold homes

ANSWER QUESTIONS

• Answer as many as you can• Research the questions• Post your answer

– Answer the question!– Be real– Focus on quality information

Answer buyer and seller questions

• Post information helpful to your audience

• Build your reputation as a local expert

Share your expertise

• Buyer interests• Seller questions• Topics specific to your area and market• Community events• Tips for specific interests

Pick helpful topics

• Suggestions for first time home buyers• How to choose a local realtor• First step to buying a home• Looking for a home• Pricing• Mortgages• How much home can you afford?

First time home buyers

• Homes in a certain area• Steps to purchasing investment properties• Short sale vs foreclosures• New construction vs. old homes• Buying with cash vs. financing

Buyers

• Local resources for buyers moving to the area• Local reputable companies• Qualified licensed, insured service professionals

People moving to the area

• Steps to sell your house quickly• Best ways to sell a home• What are the real estate agent's duties?• How do I choose the right real estate agent?• What to expect during the listing appointment• What to expect after your home is shown

New sellers: The big picture

• Terms of your listing agreement• Setting the right price• Marketing of the home• Staging your home to sell• Showing the home• Negotiating the sale & different offers• Preparing for a home inspection & appraisal• Preparing for closing

Sellers: Explaining the process

• Chinese drywall• Water assessments• Flood hazard disclosure and map• Oil spill

Local topics

• Charity events• Holiday events• Carnivals• Art shows• Movies• Taste of events• Events special to your area

Community events

• Community sites in your area• City website• Parks and recreation• Events calendar

Do your research

Link back to your website

COMMENT ON OTHER AGENTS’ POSTS

• Give and receive referrals through Trulia

This is a referral business!

PAID OPTIONS ON TRULIA

• Be featured as the agent to contact on your listings• Receive leads from more areas

Trulia Pro

• Reach local buyers and sellers• Receive quality leads• Build your brand online

Local Ads

• Reach local sellers• Win listings• Build your brand

Seller Ads

• Complete your profile• Post your recommendations• Add your active and sold listings• Answer questions• Blog about your area• Comment on other agent’s blog posts• Try Trulia Pro, Local Ads and Seller Ads

RESPOND TO LEADS ON TRULIA

• Respond within 5 minutes• Download the Trulia agent app• Lead didn’t respond? Try again. • Put them on a campaign

“All leads are good leads. It’s what you do with them that matters.”

Respond to leads on Trulia

• Answer their questions• Ask if they’re working with an agent• Put the lead on listing alerts• Give them your contact information

Be helpful on the phone

• Set up Trulia so your leads go directly into your Market Leader system• Manually add the leads who contact you directly

Put your leads into your Market Leader system

• Set them on the Market Insider eNewsletter• Put them on listing alerts• Start them on a campaign

Send value via email

TIPS FOR SUCCESS

• Commit to consistency• Provide outstanding customer service – online and in person• Be positive• Focus on one tool at a time

Tips to succeed on Trulia

Today You Learned• Specific steps you can take to increase your ranking on Trulia • Keys to attracting today’s buyers and sellers • Secrets to turning Trulia into your lead-generating machine

• Complete your profile• Add all your recommendations• Manage your active and sold listings• Answer questions• Blog• Watch today’s recording

www.marketleader.com/best-practices

Next Steps: Become the Number One Local Agent

Please fill out the post class survey!

• View Trulia online support • Email Trulia support: training@trulia.com

Get support in your success

JOIN US NEXT WEEK!Generate and Convert more leads with Jerimiah Taylor Proven ways to generating seller leads Essential keys to convert leads into listings

Jerimiah TaylorSan Diego, CA and

Tucson, AZ

THANK YOU!!It’s been wonderful working with you!!

Let’s connect: www.linkedin.com/in/krisKolsen

Host: Kris OlsenSr. Trainer, Market Leader

Want More?• Class Notes: Fill out post-class survey• Customer Support: 1-877-450-0088• Visit Learn.MarketLeader.com:

– Power Hour Recordings & Handouts– Short Tutorials

Market Leader Power Hour

How to Become the Number One Local Agent on Trulia

become the #1 local agent on trulia

kris olsen

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