become the industry leading marketing team in 12 months

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Become the Industry Leading Marketing TeamIn 12 months or less.

Dan Slagen

CMO, HourlyNerd

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• Unbundled• Consulting• Platform• Direct expertise • Project based• Flexible

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September 2015

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“I’m a firm believer in paradigm breaking…outside the box thinking”

• 20M view on YouTube

• 1M registered users

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Branding Performance Product marketing

Sales enablement

Positioning/messaging Thought leadershipProduct updates,

enhancements and roadmap Leads/qualification

Value proposition Content/social/video Relationship with Devs Sales/Marketing Ops

Website/mobile Paid & organic Customer onboarding Persona analysis

Public relations Co-marketing Customer success Industry updates

Events/Speaking Email/Marketing

automation/nurturing Customer council Pricing

Community Metrics –

COCA/LTV/ROI Competitive analysis One-sheeters

Creative Offline Analyst relations Pitching

CultureMeasurement/

reporting/analytics Internal education Sales decks

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The problem is that we usually

stop here.

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mindset clarity

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What Can I Do?

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What Can I Do For Others?

1 PR

2 Lead gen

3 Social

4 The current gamble

Four Stories For Others

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• 100-2,000 employees• $50k per month on

FB• Digital & mobile focus• Direct response

oriented• Located in North

America

Challenge Target Market • Zero budget

• Zero trust in ad:tech• Crowded space• Need to be consistently

relevant • Innovation & thought

leadership

Nanigans

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What can I do?

BlogContentSpeakingAsk for $$$Case studiesReferralsLogos

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What can I do for others?...data

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38% of PR^2,400% lead gen

1 PR

2 Lead gen

3 Social

4 The current gamble

Four Stories For Others

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What can I do?

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What can I do for others?...personalize

GenderLocationOccupationLanguageSupportPurposeCase details

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Owned 9 of 11 paid listings (81%)

1 PR

2 Lead gen

3 Social

4 The current gamble

Four Stories For Others

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PaidContentViral videoCompany pageFan acquisitionCultureComedyEvangelistsEvents

What can I do?

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What did FB need? 1.) Revenue 2.) SMB 3.) Sales fuel 4.) Results

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What can I do for others?...make them $

ebooks classeswebinars speaking eventssales guides account management

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30,000 leads per month

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Alignment: Promotion:

Brand:

The 2/3 rule

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12 tips on partners

1.) Needs/goals: Let them talk for as long as you can

2.) Plan: Have one (or a few)

3.) Reporting/tracking: Show them how to look good

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12 tips on partners

4.) Success: Make them look great

5.) Concerns: Specialize in their concerns/weaknesses 6.) Timing: If it’s not right, it’s not happening

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12 tips on partners

7.) Employment length: Newbies can make a quick impact

8.) Introductions: Help partners know the right people

9.) Resources: They don’t have any

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12 tips on partners

10.) Instantaneous: Always be ready

11.) Honesty: If one bridge gets burned, word gets around

12.) Vision: Show them how you’ll get them to theirs

1 PR

2 Lead gen

3 Social

4 The current gamble

Four Stories For Others

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Branding Performance Product marketing

Sales enablement

Positioning/messag

ing Thought leadership

Product updates, enhancements and roadmap

Leads/qualification

Value proposition Content/social/video Relationship with DevsSales/Marketing

Ops

Website/mobile Paid & organic Customer onboarding Persona analysis

Public relations Co-marketing Customer success Industry updates

Events/Speaking Email/Marketing automation/nurt

uring Customer council Pricing

Community Metrics –

COCA/LTV/ROI Competitive analysis One-sheeters

Creative Offline Analyst relations Pitching

CultureMeasurement/

reporting/analytics

Internal education Sales decks

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ContentThought leadershipPRSEO/SocialLead genBrandingCommunity Education

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AUTHENTIC

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EDUCATION PROFESSIONAL

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Data & expertisePersonalizationMake people $

Industry

Job function

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“We all have a great need for acceptance, but you must trust that your beliefs are unique, your own.”

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Thank you!Questions?

dan@hourlynerd.com@danslagen