becoming a better blogger presentation
Post on 17-May-2015
712 Views
Preview:
DESCRIPTION
TRANSCRIPT
12
34
5
7 Steps to Becoming a
Blogger
12
34
5
Setting up a Schedule
1. Consistency
•Come up with a weekly posting schedule. •Select your personal schedule to blog.•Stay consistent. •Let your readers know.
12
34
5
Setting up a Schedule
2. Schedule•Schedule your posts ahead of time to launch on your consistent days.
12
34
5
Setting up a Schedule
3. Log Future Post Ideas
•Utilize a future post idea plug-in. •Log any ideas, articles, sites, news, products, people, etc, you come across.
12
34
5
Setting up a Schedule
4. Draft •Create drafts in your off time.•Utilize lunchtime and in-between time to draft up starts to full posts.
62
34
5
Make itPretty
1. Theme•Choose your theme wisely.•Artisteer.com•$50 AYKM? Buy it!
62
34
5
Make itPretty
2. Color Scheme•Your colors reflect your brand!•Colourlovers.com•FREE!! AYKM? Join it!•Find and create
62
34
5
Make itPretty
3. Theme Images•Choose an artist you like.
•istock.com•Do it right!
62
34
5
Make itPretty
4. Article Images•Use a plug-in for easy adding like WP-Decorator•Flickr•Use a free site•http://office.microsoft.com •FREE!! AYKM? Use it!
62
34
5
Make itPretty
5. Article Length•Good posts don’t have to be 5 paragraphs, but they can be.•Bullet!•Text can take up more or less space depending on your theme.•Divide with subheadings
67
34
5
Streamline your
Workflow
1. Connect the Dots•Include links to find you
elsewhere: Facebook, Twitter, LinkedIn•Use widgets
67
34
5
2. Plug-ins!•Analytics WP•Exclude Pages from Navigation•Page Links To•Widget Logic•WP-Table Reloaded•FREE!! AYKM? Use them!
Streamline your
Workflow
67
34
5
3. Nail your Topic•Do not stray!•Stick to a few categories and terms
Streamline your
Workflow
67
34
5
4. Follow Others•Follow others in your topic•Follow others you admire•Comment on their blogs•Draw their posters to also follow you
Streamline your
Workflow
67
34
5
5. Quality Posts•Read more, write well•Read post-like writers: Seth Godin, Malcolm Gladwell, Dan Pink•How to Write a Lot
Streamline your
Workflow
67
34
5
6. Comments•To comment or not to comment?•Disable comments while you build your readership?•Ask readers to engage you in your other SM•Does it work or doesn’t it?
Streamline your
Workflow
67
45
1. RSS
Offer MoreOptions
•Who is the RSS audience?•What makes their experience exciting?
67
45
2. Mail Sign-up•Embed mail sign up right at the top of your page!•Mailchimp.com•Feedburner.com•FREE!! AYKM? Use it!
Offer MoreOptions
67
45
3. Add Multimedia•Try podcasting
•Podbean.com•Try vodcasting•Youtube.com or vimeo.com•Always pair text w/ MM•FREE!! AYKM? Use it!
Offer MoreOptions
67
45
4. Broadcast to SM•Broadcast your post links to
FB, Twitter, and LinkedIn•Schedule reoccurring posts during ‘hot’ hours•Cotweet.com•FREE!! AYKM? Use it!
Offer MoreOptions
67
45
5. Add This•Let others broadcast for you!•www.addthis.com/•FREE!! AYKM? Use it!
Offer MoreOptions
67
5
1. Form a PLN•Contribute to the community•Be a loyal promoter•Build and streamline your go-to-network •What does your business card say about you?
Build yourFollowers
67
5
2. Guest Blog•Give your blogging buddies a break•Reach another audience
Build yourFollowers
67
5
3. Engage Followers•Reply to all comments
•Ask questions•Be open to all opinions•Comment on their blogs
Build yourFollowers
67
5
4. Work your way to important people•Be a loyal supporter
•Promote them•Engage them on their blog•Ask to interview them
Build yourFollowers
67
5
5. Give, give, give•Create meaningful products•Give and sell knowledge•Analytics: give them more of what they love
Build yourFollowers
67
AlternativeUses
1. Portfolio•Resume•Testimonials•CV•Products you’ve created
67
AlternativeUses
2. Sell stuff•E-books•Templates•Lesson plans•Consulting
67
AlternativeUses
3. Newsletter
•Virtual newsletter•Be a go to source for a topic•Review products•Make money advertising
7
Resources
1. Problogger
•The blog: problogger.net•The book: probloggerbook.com•The workbooks: problogger.net/learn
7
Resources
2. Copyblogger
•The blog: copyblogger.com•SEO: http://scribeseo.com/
7
Resources
3. Dan Schawbel•The blog:
http://danschawbel.com•http://www.personalbrandingblog.com/•http://studentbranding.com/
7
Resources
4. Rapid E-learning•Interested in the PowerPoint:
http://www.articulate.com/rapid-elearning/
Connect
Connect withLeah
Leah MacViewww.leahmacvie.com@leahmacvie/leah.macvie/in/leahmacvie
top related