beginner’s guide on how to use facebook ads

@KaGrayKathy Gray

@polepositionmkg

FACEBOOK ADS 101

@KaGrayKathy Gray

@polepositionmkg

WHY FACEBOOK ADS?

FACEBOOK ADS 101 @PolePositionMkg

Facebook is ubiquitous in everyday lifeWHY FACEBOOK ADS?

FACEBOOK ADS 101 @PolePositionMkg

Precise targeting

Want to target male cat lovers who recently visited Hartville?

WHY FACEBOOK ADS?

FACEBOOK ADS 101 @PolePositionMkg

Facebook ads are cost-effectiveWHY FACEBOOK ADS?

Average Cost Per 1,000 Impressions = $5.94

@KaGrayKathy Gray

@polepositionmkg

FACEBOOK AD TARGETING & AD TYPES

FACEBOOK ADS 101 @PolePositionMkg

Facebook ad targeting

Saved Audience

Custom Audiences

Lookalike Audiences

Page LikesInterests

Demo-graphics

FACEBOOK AD TYPES & TARGETING

FACEBOOK ADS 101 @PolePositionMkg

Advanced interest targetingFACEBOOK AD TYPES & TARGETING

FACEBOOK ADS 101 @PolePositionMkg

Don’t use the easy button!FACEBOOK AD TYPES & TARGETING

X

FACEBOOK ADS 101 @PolePositionMkg

Use Ads Manager, Business Manager, or Power Editor

Ads Manager• Additional targeting

capabilities• Organizational capabilities• Owner operator• Payments & reporting tied to

personal account

Business Manager• Ads Manager abilities plus:

• Page manager not owner• Working with agency• Payments & reporting tied

to business

Power Editor• Granular controls• Shortcuts• Bulk Ad Import• Used in conjunction with Ads

Manager or Business Manager

• Not as intuitive

FACEBOOK AD TYPES & TARGETING

FACEBOOK ADS 101 @PolePositionMkg

Facebook ad objectives: Boost your postsFACEBOOK AD TYPES & TARGETING

FACEBOOK ADS 101 @PolePositionMkg

Facebook ad objectives: Send people to your website

FACEBOOK AD TYPES & TARGETING

FACEBOOK ADS 101 @PolePositionMkg

Facebook ad objectives: Get people to claim your offer

FACEBOOK AD TYPES & TARGETING

FACEBOOK ADS 101 @PolePositionMkg

Facebook ad objectives: Promote your pageFACEBOOK AD TYPES & TARGETING

FACEBOOK ADS 101 @PolePositionMkg

RESOURCESHow to Create Custom Audiences: https://www.facebook.com/help/170456843145568

Facebook Ads Tutorials: https://www.facebook.com/business/learn/facebook-ads-basics/

Facebook Ads Guide:https://www.facebook.com/business/ads-guide/

Facebook Ads Blog: http://www.JonLoomer.com

FACEBOOK ADS 101 @PolePositionMkg

PolePositionMarketing.comThank You!Kathy Gray

Kathy@polepositionmarketing.com@kagray