behance portfolio review #9 - roma - the 5r’s for designers of sustainable design

THE 5R’S FOR DESIGNERS OF SUSTAINABLE DESIGNLuca Magarò luca@vivodesign.it @lucamagaro

SO, WHAT IS SUSTAINABLE DESIGN?Sustainable design is the intention to reduce or completely eliminate negative environmental impacts through thoughtful designs.

CARBON FOOTPRINT

THE 3R’S RULE

REDUCE REUSE

RECYCLE

COOL, BUT WHEN IT COMES TO DESIGN?

“Designers actually have more potential to slow environmental degradation than economic scholars, politicians, businesses and even environmentalists. The power of design is catalytic. Once a new, more environmentally benign design penetrates markets, its beneficial effects multiply. Businesses spend less on raw materials and production and thus realize better profits, users enjoy more efficient, better-valued products, governments reduce spending on regulatory enforcement and the net gain is an improved environment and quality of life.”

The Eco-Design Handbook, Alastair Faud-Luke

THE 5 R’S

REDUCEAs designers, we have an important role in how resources are used to produce goods. The first step towards sustainable design is to reduce what can be reduced, in terms of materials and energy consumption.

“Waste is a design flaw” Sophie Thomas

REDUCE

REDUCE

PUMA - The clever bag

REDUCE

PUMA - The clever bag

REUSECreative reuse, also known as upcycling or repurposing, is the process of taking materials or products that are unwanted for their original function and, through creativity, transforming them into pieces of art, home decoration, or other useful items.

REUSE

Freitag

REUSE

Project RE_ by Samuel Bernier

REPAIRThe act of repairing, to restore to a good or sound condition after decay or damage. Repair can be an act of design.

REPAIR

Platform21

REPAIR

Réanim - 5.5 Designers

REPAIR

Réanim - 5.5 Designers

REPAIR

Réanim - 5.5 Designers

RECYCLEDesigners (and companies) should use recycled materials and design products that can be easily recycled.

RECYCLE

Emeco

RECYCLE

Emeco

RECYCLE

Emeco

RECYCLE

Emeco

RECYCLE

Emeco

RECYCLE

Green Toys

RECYCLE

Dirk Vander Kooij

Precious Plastic

RECYCLERECYCLE

Precious Plastic

RECYCLE

Precious Plastic

RETHINKBecause sometimes you just have to start from scratch.

RETHINK

Apple - Unibody

RETHINK

Dyson Airblade

Other times, you should step back and look at the big picture, because you may find that what we need to design is not a new car, but a new paradigm of transportation.

RETHINK

Velib’

THANK YOU

Luca Magarò @lucamagaro luca@vivodesign.it