behavior design ams 3 - froukje sleeswijk visser

designing for the everyday lives of people

behavior design AMS // Froukje Sleeswijk Visser //

www.zilverinnovation.comfroukje@zilverinnovation.com

f.sleeswijkvisser@tudelft.nl www.studiolab.io.tudelft.nl/sleeswijkvisser

contextmapping!(Sleeswijk Visser et al, 2005)

contextmapping

!(Sanders & Stappers, 2008)

rule 1: research in context of everyday life

rule 2: people are experts of their own experiences

rule 3: ask about the past before asking about the future

rule 3: ask about the past before asking about the future

!(Sanders, 2001)

rule 1: research in context of everyday life rule 2: people are experts of their own experiencesrule 3: ask about the past before asking about the future

contextmapping

case Marktplaatsaims: • understand needs, motivations & behaviour of people • in order to better design seamless user experiences !!project initiated by Mobile UX team !

case Marktplaatsaims: • understand needs, motivations & behaviour of people • in order to better design seamless user experiences !!project initiated by Mobile UX team !

recruitment !

sensitizing !

interviews !

interviews !

analysis !

personas !

personas !

customer journeys !

customer journeys !

customer journeys !

principles !

design & build !

design & build & test

contextmapping with Marktplaats

• fruitful combination of qual & quant user research • behaviour insights are based on motivations, not on technologies • research & design & development teams work together in quick cycles

designing for the everyday lives of people

thanks!!