behavioral engineering socialize12 shira abel 2013

BEHAVIORAL ENGINEERINGThey came. And then they left. How do you get them to come back? And spend?

BEFORE AFTER

DOUBLED VIEWS & REVENUE

We Help Companies

CEO, Hunter & BardMarketing strategy

Marketing implementation

Full branding & design

Teach Marketing for Startups at StartHub (Tel Aviv/ Jaffa Academic College)

Mentor at: Google, Microsoft, Founder Institute, Seedcamp, & more

Cover Israeli startups for TNW

SHIRA ABEL

“Simplicity changes behavior.”

- BJ Fogg

T-shirt Economy

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Financial Economy

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Action Triggers

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What gets your customer moving?

Nir Eyal – If you don’t know him – you should.

ONCE PEOPLE START TO COME – HOW DO YOU GET THEM TO COME BACK? AND SHARE?

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Jack Dorsey: The Power of User Narratives

http://www.youtube.com/watch?v=acMXhhdWylQ

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UXArchive.com – Amazing Resource

Give an Incentive

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Keep in Touch – Email

Keep it short

A/B test several subject lines

Action-trigger emails have a higher opening rate

Keep it relevant

Appropriate landing page funnel them in

Let people choose what they want to be notified for

DON’T BUY LISTS OR SPAM

Keep in Touch – Notifications

iOS 108 characters max

Android – recommended 50 characters max (1-line on the notification bar) * ht/ Danya Schwartz Bar-El

Localize sending so user receives notification between 9-11am or 2-5pm (but test first)

A/B test messaging for a couple of days then blast everybody else with the winner

In-app landing page – like all landing pages - fitted to the message and the push campaign

Community

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Community

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Know Your Market

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Viral If You Can

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Hat tip:

References & Reads THANK YOU’S: Dan-ya Shwartz Bar-El & Ze'ev Rosensteinhttp://www.privatecapitalnw.com/wp-content/uploads/2012/01/Click-Here-to-Get-Started-and-Start-Putting-Money-into-Your-Bank-Account.jpg http://www.slideshare.net/startuplessonslearned/eric-ries-the-lean-startup-google-tech-talkhttp://www.slideshare.net/gzicherm/nir-eyal-hookedatgsummithttp://www.businessmodelgeneration.com/canvashttp://www.briansolis.com/2008/08/socialization-of-your-personal-brand_28/http://www.avc.com/a_vc/2004/03/its_a_small_wor.htmlhttp://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377Ahttp://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 http://www.youtube.com/watch?v=7QmCUDHpNzE http://www.youtube.com/watch?v=ZUG9qYTJMsI http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/  http://flowingdata.com/2011/09/18/yoda-pie-chart/ http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-payhttp://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/http://www.slideshare.net/setlinger/altimeter-social-analytics081011finalBreakthrough Marketing Planshttp://www.seomoz.org/blog/tracking-the-roi-of-social-mediahttp://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/http://www.facebook-studio.com/http://www.seomoz.org/blog/tracking-the-roi-of-social-mediahttp://marketingfortomorrow.com/tag/marketing-tone/

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