"behind the scenes of a successful business blog"

“Behind the Scenes of A Good Blog”

341 Studios Fresh Intelligence Roundtable

October 7, 2011

Why Blog?

Source:2011 MARKETING SHERPA BENCHMARK SURVEY

Search Engines Blogs

KeywordOptimizedBlog Post =>>

Better Search Results

Blog Content Strategy

• Who Is Your Ideal Customer?• What Are Their Problems/Questions? • Turn customer needs into keyword rich content.

Blogging Best Practice

More frequent blog posts (2-3x/wk)

A library of blog posts (> 52 posts)

SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT

Blog Success Tips: Businesses who are the best educators will be the most successful.

Build Trust: You Are An Expert & Can Solve Their Problem

Keyword Rich Content

Be consistent -- create an editorial calendar

Comment on other blogs, Guest Post

PROMOTE Your blog using Social media-- Share Other’s Links … Reciprocity

Blogging Takes Time: ROITeam Approach?

Keep ROI in mind: time invested => traffic => leads

Use Analytics: Measure how blog is working for you, and improving SEO• which Keywords are getting traction?• What are the referring sites?

NOTE: TRAFFIC DOESN’T PAY THE BILLS => WHAT ARE YOU DOING TO LEVERAGE IT?

… OFFER RICHER CONTENT BEHIND LANDING PAGE,AND HAVE FOLLOWUP SALES PROCESS