being an entrepreneur
Post on 10-May-2015
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Yo!Marc Canter
Feb. 4th, 2010
Thank you for having me• 26+ years a CEO• Dabble in everything, do nothing• Just as wrong to be an artist, as a musician• Most common ?? about running things virtually
Culture change efforts
IIME 371, 471
A little about myself
The History of…..• MacroMind• Macromedia• The multimedia industry
I used to be famous• 22 years ago I said I wanted to build
Multimedia Encyclopedias
MacroMind/Macromedia
• 1st multimedia player = 1984• 1st multimedia authoring system = 1985• 1st author once, playback on many platforms =
1988• Macromedia IPO = Dec. ‘93
Marc since then
• ‘92-’94 = MediaBand• ‘95 = Marc Canter Show – consulting• ’96-’97 = MediaBar, OnCommand• ‘97-’98 = ChoiceSeat SuperBowl XXXII• ’98 = Trieste ‘Digitale Citta’• ‘99 = NOW.com, Digiscents• ‘00 = Reuters, Simkin, blogging, server-in-a-closet• ‘01 = AOL, Digital Studio Productions• ‘02 = early social networking……
Social Networks
• ’03 = Tribe, AlwaysOn, aSmallWorld, 1UP• ’04 = EMI, Conde Nast• ’05 = Cyworld, Avid• ’06 = PeopleAggregator• ’07 = Sac Kings, Bell Canada, Mondadori,
TimesofIndia, Cyama, PictureMkt• ’08 = Nvidia ClubSLI, RadioOne, Rockland, NY• ‘09 = ROTClink
#10. How rich do you want to be?• Or do you want to go to heaven?
• Inherent conflict between capitalism & humanity
#9. Change is the only way forward
#8. Bootstrap• Monetize yourself• Consult, Volunteer• Build your social capital• Collaborate with others
#7. Think
• Don’t believe everything your read• Follow your instincts• Define what YOUR ethics, goals and tactics are• Think strategically - FIRST• There is no ONE right
#7. Crush it
• Passion
#6. Compunction
• Invest in yourself• Define your own goals for success• Stick to it• Zig while others zag
#5. We are the future
• The people united can never be defeated• Keep it a two-way process!• Question authority until YOU are in charge!• Then contribute to change!
#4. Meetups, Unconferences• Find partners• Not everyone can be a CEO• Leave no student behind
#3. Know your friends
• Understand your enemies• Why are they insisting that you HAVE to come
into work?
#2. All software will be social
• Evolution of Technology has brought us here - today
• It’s about the people• Break down the walls of fiefdoms• Those who resist – are doing so because…….
#1. The Internet is your friend
• Google• Wikipedia• Twitter• Facebook• Archive.org
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