bellflower marketing report

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Bellflower (Oscilloscope)Online, Social Media, Print Campaign

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked on the marketing of

Bellflower by utilizing online marketingcomponents, social media and printadvertising. Our efforts included:

• Online Marketing - Banner advertising,Dedicated emailing, Newsletter advertising,sweepstakes hosting, Editorial

• Social Media - Disseminating original contentthrough Campus Circle’s Social Media channels

• Print advertising - Ads in Campus Circlenewspaper, a free alternative weekly newspaperin Los Angeles, CA.

Campus Circle/Bellflower StatsOnline UPDATED 8/31/11Banner Advertising - 1,880,749 impressions, 435 ClicksDedicated Email - 110,000 emails; 3,543 clicksNewsletter Banner Ads - 65,190 emails; 4,961 page viewsSweepstakes - 3,762 page views; 1,597 entriesMovie Trailer - 445 page viewsCalendar Listing - 210 page viewsOnline Editorial (Interview) - 1,086 page viewsOnline Editorial (Projections) - 361 page viewsBlog Post - 220 page viewsPhoto Gallery Page - 556 page views

Social MediaFacebook Likes - 5,981Mountain High FB Likes - 34,023Twitter Followers - 2,279

PrintCampus Circle - 1/4 page ads, 2XCirculation - 30,000; Readership - 90,000Distribution - 800 Retail locations/schools

Totals to date:Total Banner Imp. - 1,880,749; Total Page Views - 11,061;Total Clicks - 3,978; Total Sweeps Entries - 1,597

Banner Advertising• Banner advertising for Bellflower appeared on our website, campuscircle.com. The banner ads

ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000unique visitors. The banner ads had a combined 899,692 impressions (above the fold) and 303 clicks.The value of the banner ads was $10,800.00.

Dedicated Email• Campus Circle sent out a

dedicated email to promotethe release of Bellflower toour database of 110,000members nationwide:

• The stats for the email wereas follows:

• Emails sent: 110,000• Total Clicks: 3,246 (3%)

• Value = $4,400.00

Bit.ly Click Thru Stats for theEmail Campaign

Campus Circle utilizedthe Bit.ly trackingservice to keep statson the click thrus forthe email campaign.

There are a total of3,246 clicks to date.The click throughbreakdowns appear tothe right:

Bit.ly Click Thru Stats for theNuart Theatre.

Campus Circle utilizedthe Bit.ly trackingservice to keep statson the click thrus forthe email campaign.

To date, there havebeen 118 clicks to theNuart website forticket purchases.

Newsletter Advertising 1

• Banner advertising forBellflower appeared inour weekly emailnewsletter for two weeks.

• The Campus Circle weeklyemail newsletter reaches32,595 members per weekin the greater Los Angelesarea.

• Total page views of banners:4,961

• The total value of the bannerad for two weeks was$1,200.00.

Newsletter Advertising 2

Sweepstakes PageCampus Circle hosted asweepstakes for Bellfloweron our website. The sweepspage included informationabout the film (trailer,website links, editorial) aswell as the prize giveaway.

The sweepstakes page hasbeen viewed 2,402 times.

The value of thesweepstakes page is$750.00.

Sweepstakes Stats PageCampus Circle had anaccompanying stats/demos pagefor the clients to keep track ofwho was entering to win prizes.

Total entries to date: 1,116

For example, the sweepstakesdemos include:• 36% - 18 to 39• 51% - Female• 08% - Hispanic• 60% - Caucasian• 06% - Asian• 06% - African American• 36% - Working Professional• 21% - College Students

Movie Trailer on website• The trailer for

Bellflower appearson our website. Todate, the trailerpage has beenviewed 370 times.

Calendar Listing• A calendar listing for

Bellflower appearedon our websitepromoting the releaseof the film and theopening weekendQ&As.

Campus Circle - Online Editorial 1• An interview with the

filmmaker EvanGlodell appears onour website.

• Our monthly trafficcurrently averages500,000 page viewsand 80,000 uniquevisitors

• To date the interviewhas been viewed711 times in oneweek.

Campus Circle - Online Editorial 2• Bellflower was

spotlighted in ourfilm Projectionscolumn whichappears on ourwebsite and in ournewspaper.

Blog Post

Photo Gallery Page• Opening night at

the Nuart Theatrein West LosAngeles. A Q&Afollowed the film.The car from thefilm, Medusa wasout in front of thetheatre.

Bellflower Opening Night

Bellflower Opening Night 2

Bellflower Opening Night 3

Campus Circle - Social Media #1

Campus Circle placed avariety of Bellflowerposts on our facebookand twitter pages alongwith a post on theMountain High facebookpage which has 34,000likes.

Campus CircleFB likes - 5,950Twitter followers - 2,258

The following pages areexamples of our posts.

Campus Circle - Social Media #2Anexample of aTwitterpost.

Campus Circle - Social Media #3Anexample ofaTwitter post.

Campus Circle - Social Media #4.

Campus Circle - Social Media #5

Campus Circle Outreach - Print• Campus Circle printed

1/4 page ads forBellflower in the 7/27and 8/3 issues of ourpublication.

• Campus Circle isdistributed to 40schools and 800 retailoutlets in the LosAngeles DMA

• Circulation: 30,000• Readership: 90,000

• The value of the printads is $816.00.

Campus Circle - Promo Ad (L.A)Bellfloweradvertising inCampus Circle

Campus Circle - Print Editorial• Print Campaign

• An interview with filmmaker EvanGlodell appeared in the 8/3 issue ofCampus Circle as well.

• Campus Circle is a weeklyalternative newspaper distributedto 40 schools and over 800 retailoutlets in the greater Los Angelesarea. In its 21th year, CampusCircle covers film, music, eventsand L.A. culture.

• The value of the half page article is$825.00