ben peacock, republic of everyone - national green brands forum, melbourne 17th june 2010

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OURMISSION

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Kit Kat. Easy target. Just wanted to show you how it might look on shelf.

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OUR MISSION:TO MAKE ‘GREEN’

& ‘SUSTAINABILITY’UNNECESSARY WORDS

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BECAUSE EVERYONE’S DOING IT

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SMARTSUSTAINABILITY

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SMARTSUSTAINABILITY

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TARGET = MISSION

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TODAY’S MISSION IS TOMORROW’S STORY

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STORY = BRAND

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SMARTSUSTAINABILITY

SOLVES AHUMAN NEED

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Leadership & Legacy

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Look StupidX

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Autonomy

Mastery

And most of all, purpose.

Once people are earning enough money that it’s not causing them stress, they start looking for purpose. Getting staff involved in sustainability initiatives can fulfil the need for purpose.

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SMARTSUSTAINABILITYDOESN’T END IN AN AD CAMPAIGN

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90% OF PEOPLE ARE SUSPICIOUS OF GREEN CLAIMS

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SMARTSUSTAINABILITYIS ABOUT MORE

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