benefits of creating a socially responsible organisation€¦ · at all levels , type of...
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Is a developed nation and a progressive workforce good for
business?
Possibilities …Client: Educate Girls
Challenge: Tracking the Village Social Work
Partner: Lionbridge Technology
Solution: Mobile App for a 1500 Rupee mobile phone
iVolunteer.in
Mission is to bring volunteers and organisations together to share time, skills and passion to promote India's social development.
#1 gateway for volunteering in India
Trusted charity partners, verified opportunities - pan India
Models of Employee Engagement
Periodic group action as Active Citizens
Scale & Visible change
Skill based volunteering
Quick Impact & Learning opportunity
Social Sabbaticals
Deep engagement & high value projects
Whiteboard for senior leaders
Lasting engagement and impact + leadership development
4 E model Engagement Outcome Other influencing factors to get the person to
volunteer at each stage - life stage likely to impact at all levels , type of "asker"/ "engager" also likely to influence at all stages
Experience Awareness, Empathy, Personal Action
upbringing, socio economic background , cause alignment, desire for connectedness
Exposure Understanding of the cause
Gaining knowledge , sharing knowledge, feeling of accomplishment being part of a solution, inspired by potential impact
Engagement Solution Opportunity to execute , logistical ease, resource availability, CV building, desire to do something else, assuaging guilt, showing gratitude
Evangelise More volunteers Extraversion, desire to network, make more connections for personal/professional needs, strong belief that solutions lie in volunteering for personal growth
Recognition of volunteersPopular voting Sharing stories 5,00,000+ votes
Volunteering 4 skillsDid not gain any
skills
83
755
Completely True Partly TruePartly Not True Not True
Volunteering Trends in India, iVolunteer 2017
Gained Management & Leadership skills
1019
26
45
Specific skills gainedCommunication & Interpersonal Skills
619
29
48
Completely True Partly TruePartly Not True Not True
Volunteering Trends in India, iVolunteer 2017
Hard skills
20
2917
34
Role of EmployerWill you volunteer
through your employer in the future
16
27
66
Very much Yes MaybeNot sure Not at all
Volunteering Trends in India, iVolunteer 2017
Did volunteering @ work motivate you to
volunteer outside workplace?
5
31
28
37
More like to volunteer
If
63.5%
58.7%
76.4%
75.6%
82.6%
Easier access to informationOrganised at my workplace / schoolFlexible & short termNo extensive time committmentMore friends & family
Volu
ntee
ring
Tre
nds
in I
ndia
, iV
olu
ntee
r 20
17
Supported by Intermediary expert
8.6%
10.2%
35.4%
45.8%
Very likely Somewhat likelyNot much difference Unlikely
Why continue to volunteer?Because …
0.01
16%
7%
42%
25%
82.6%
Had interesting tasks Enjoyed with people i worked withI really cared about the cause Was needed / Felt responsibleLearning new skills Organisation asked me back
Volu
ntee
ring
Tre
nds
in I
ndia
, iV
olu
ntee
r 20
17
Connect the people …
Volunteering happens
Context is paramount
Volunteer supports Likelihood to volunteer
with intermediary support
9%
10%
35%
46%
Very likelyLikelyUnlikelyVery unlikely
Will you volunteer through your employer
in future
1%6%
27%
66%
Very likelyLikelyUnlikelyVery unlikely
Leadership Development
Whiteboard engages a group of 8-12 business managers to provide strategic support to 4-6 growing NGOs over a year
Members reported learnings such as:
Developing a more empathetic attitude
How to deal with failure
Pace of change can be much slower
Working in resources constrained contexts and yet expected to deliver results
Looking at building capabilities as opposed to task completion
Listening better
Understanding that change is dependent on the context as much as it is on how it is brought about and not all variables are under one’s control
Working in a diverse team and learning to build trust
Business Benefit
A well designed volunteering programme is likely to
increase the trust of the employee towards the company
influence her/his productivity and most importantly
create internal change that will lead to an engaged citizen#1 gateway for volunteering in India
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