benetton live windows visible interactive participative

BENETTON LIVE WINDOWS

VISIBLE INTERACTIVE PARTICIPATIVE

Fabrica is developing a new communication channel for the Benetton megastores, using technology to shape a new customer experience.

The main goal is trasforming the customer approach to the store in a participative experience.

The BENETTON LIVE WINDOWS project was born from this idea.

BENETTON LIVE WINDOWS

FABRICA

BENETTON LIVE WINDOWS

VISION

Benetton Live Windows means:

• more visible stores - during day and night

• hyper-scale images to emphasize the spectator /

actor

• a new and richer customer experience

BENETTON LIVE WINDOWS

SOFTWARE PLATFORMBENETTON LIVE WINDOWS

All stores involved are part of a network managed with a

software conceived at Fabrica.

Fabrica has developed a specific application to manage

contents and the whole network.

PLATFORM

NETWORK MANAGEMENTBENETTON LIVE WINDOWS

BEFORE AND AFTERBARCELONA

In Barcelona, before and after the installation of Benetton Live Windows.

From irrelevance to active participation.

EXPERIENCEBARCELONA

MONACO VISIONMUNICH BEFORE

MONACO VISIONMUNICH AFTER

MUNICH COFFEE BAR

MOSCOW BEFORE

MOSCOW AFTER

SHANGHAI BEFORE

SHANGHAI AFTER

MILANO DUOMO

CURRENTLY

BENETTONLIVE WINDOWSINTERACTIVITY

APPLICATIONS

LIVE INTERACTION

The interactive applications is at the very core of the

BLW.

They are key to draw the attention of the people

walking on the street to the window and entertain

them in a playful way.

INTERACTIVITY

PRODUCT POOL - MOSCOWINTERACTIVITY

LIVE COMMUNICATION

By Face in The Hole people can publish their

image on the window, playing and being

entertained.

The key:

people plays modelling on the window – becoming

Benetton model in a funny way.

FACE IN THE HOLEINTERACTIVITY

FACE IN THE HOLE - BARCELONAINTERACTION

LIVE COMMUNICATION

Interactive applications are aimed to generate further

personal visual contents and work as a social factor.

User’s own image – captured by him/herself straight

from the window with mobiles phones and

videocams - is shared through social networks or

shown to friends.

INTERACTIONINTERACTION

INTERACTION COLORS OF MOVEMENT- MUNICH

THANK YOU