benicàssim + costa defuego festival 2012

PRESENTS

July 2012

SUMMARY SPAIN & THE INTERNET

1.  

2.  

3.  

4.   6.  

7.  

TERRA

MUSIC ASSETS

BENICÀSSIM INTERNACIONAL FESTIVAL

MEDIA OPPORTUNITIES

INVESTMENT

5.  COSTA DEL FUEGO FESTIVAL

THE SPANISH INTERNET MARKET

51%

24MM Pnternet users

Penetration

Source:  ComScore  and  Ins0tuto  Nacional  de  Estadis0ca  -­‐  Mar/2012  

47MM Population

INTERNET

PENETRATION A CONNECTED COUNTRY

USERS PROFILE

GENDER

54% 46%

In March of 2012, the

majority of the internet users in the country were between 25 and 34 years

old

Most internet users were from the middle class (46.9%),

followed by middle/high class (20.1%)

AGE SOCIAL CLASS

DEMOGRAPHIC

PROFILE YOUNG ADULTS FROM MIDDLE CLASS

Source:  Asociacion  para  la  Inves0gacion  de  Medios  de  Comunicacion  –  AIMC  –  April  2012  

USERS HABITS

Source:  ComScore    Oct/2011  –  E-­‐marketer  May2012  

TIME SPENT

Users in Spain spent an average of 23.9 hours online

per month

PAGES VIEWS FORECAST

There will be 33.5MM internet users in Spain

by 2016 Consume 2K online pages

And spent 36 minutes watching online videos

INTERNET

CONSUME A POTENTIAL INCREMENT OF HEAVY USERS IN 2016

USERS HABITS 90.4% had internet access at home

21.1% had access to the internet at work

6.6% accessed the Internet from

University/school.

12.4% had access to the internet from other locations

INTERNET

ACCESS

Source:  AIMC  –  April  2012  

USERS HABITS PORTALS ARE THE FAVORITE TYPE OF WEBSITE FOR

SPANISH PEOPLE TOP WEBSITE

CATEGORIES

PORTALS SEARCH SOCIAL NETWORK EMAIL MULTMEDIA

100% 99,5%

92,1% 90,1%

72,9% 70,9%

Source:  ComScore-­‐  Oct  2010  

SUMMARY

2.  TERRA

TERRA GLOBAL

30 AUDIENCE IN THE WORLD

th

TERRA GLOBAL

MM 98 people in

the world

Source:  ComScore-­‐  Mar/2012  

TERRA SPAIN

MM 6.5 people in

spain

Source:  ComScore-­‐  Mar/2012  

TERRA SPAIN

among content portals is in the 3 position

th

Source:  ComScore-­‐  Mar/2012  

USERS PROFILE DEMOGRAPHIC

PROFILE OUR USER

55,5%

44,5%

4%

18%

23%

26%

26%

9%

AGE GENDER SOCIAL CLASS

2%

20%

47%

19%

12%

Source:  ComScore-­‐  Mar/2012  

SUMMARY

3.  MUSIC ASSETS

MORE THAN 5MM STREAMINGS

ASSETS BROADCASTING OF GREAT CONCERTS

MORRISSEY PAUL MCCARTNEY U2 NOEL GALLEGHER

Source:  Omniture  

ASSETS MUSIC AND ENTERTAINMENT

Weekly pocket shows with great local bands

Broadcasting of the biggest popular cultural festival

in Brazil

Production and Broadcasting of the best music festival in Brazil since 2007. In 2012, roll out to

Peru and Colombia

Weekly show with great bands performing during a ride in a Kombi (car), visiting important

places chosen by them

Broadcasting of the most important music festival in Chile

Exclusive music channel with more than 2MM legal songs.

SUMMARY

4.  BENICÀSSIM INTERNACIONAL FESTIVAL

Brings to the World The Coverage and Broadcasting

of Benicàssim

Internacional Festival

+ 30 hours of entertainment + than 40 bands/djs 120.000 people

July 12.13.14.15/2012

broadcasting photo galleries l ine up

on demand videos bands profile

TOP BANDS

AT THE DRIVE-IN - BAT FOR LASHES - DAVE CLARKE - DE

LA SOUL – EXAMPLE THE HORRORS - KURT VILE & THE

VIOLATORS - PONY BRAVO – YUKSEK ARVEENE & MISK -

LISA HANNIGAN - LOS TIKI PHANTOMS - TUYA

BOMBAY BICYCLE CLUB - CHASE & STATUS - JERO

ROMERO - JOE CREPÚSCULO - KATY B - KLAUS & KINSKI

- LITTLE DRAGON - THE MACCABEES - MILES KANE -

OSCAR MULERO – SEBASTIAN - ARP ATTACK

DISAPPEARS - DJANGO DJANGO - SONS PHONETIC

THE STONE ROSES - NOEL GALLAGHER’S - HIGH FLYING

BIRDS - BUZZCOCKS - CRYSTAL ASTLES - DIZZEE

RASCAL - JESSIE J - THE NEW RAEMON - ROBYN

HITCHCOCK & THE VENUS 3 - DELORENTOS -

DEPARTMENT S - HAM SANDWICH - LIGERS - MAVERICK

SABRE - MODULOK - SCHOOL OF SEVEN BELLS

NEW ORDER - AGORIA PRESENTS FORMS – COOPER-

ED SHEERAN - LA CASA AZUL - THE VACCINES -

HOWLER - JUANITA Y LOS FEOS - MAYA JANE COLES -

THE SECRET SOCIETY – SPECTOR - THEE BRANDY HIPS -

TODD TERJE - TOTALLY ENORMOUS EXTINCT

DINOSAURS

David  Guetta  

Florence  &    the  Machine  

SUMMARY

5.  COSTA DEL FUEGO FESTIVAL

+ 10 hours of rock and metal

Marlyn  Manson  

Guns  &  Roses  

NIGHTWISH - IN FLAMES - OPETH - PARADISE LOST - WARCRY - LACUNA COIL - BARÓN ROJO - OBÚS - HAMLET -

BERRI TXARRAK - KATATONIA - AMORPHIS CANCER BATS - WE ARE THE OCEAN - ROLO TOMASSI - STEEL HORSE - NOCTEM

TOP BANDS

AUDIENCE DRIVERS

+2MM  worldwide  Terra´s Friends, Fans & Followers

will be impacted by our social network strategy.

SUMMARY

6.  MEDIA OPPORTUNITIES

A GREAT OPPORTUNITY TO BRING TOGETHER BRANDS, MUSIC, AUDIENCE

AND ENGAGEMENT

POSSIBILITY TO EXTENDED REACH AT LOCAL AND GLOBAL LEVELS

CHANNEL

300X250

728X90 LOGO

300X250

728X90 LOGO

BROADCASTING

BRAND PRESENCE*

728X90

728X90 LOGO

LOGO

Commercial 30”

*Premium  Quote  =Top    Banner  During  the  broadcast  30”  Ad  spot,  728x90,  88x31    Standard  Quote  =  BoTom  Banner  during  the  broadcast    only  728x90.  

HOME PAGE – FIXED PRESENCE*

BRAND PRESENCE

195x31

*To Be Defined

BRAND PRESENCE

TABLETS MOBILE

300x250, Interstitial Ad, Photo Gallery,

Full Page Ad

Top & Bottom Banner

88x31

300X250

TOP BANNER

Mobile  Premium  Quote  =    Top  Banner  &  88x31  Standard  Quote  =  BoTom  Banner    Tablet  Premium  Quote  =   Interstitial Ad, Photo Gallery, Full Page Ad Standard  Quote  =  300x250        

BRAND PRESENCE – SUPPORT MEDIA

HOME PAGE Take over Brand Day ENTERTAINMENT, MUSIC, YOUNG, GAMES (CHANNELS) 728X90, 300X250, 300X600

SUMMARY

7.  INVESTMENT

PREMIUM Quote - Combo (Benicàssim + Costa de Fuego)

INVESTMENT – COMBO

STANDARD Quote - Combo (Benicàssim + Costa de Fuego)

Estimated Impacts Per Quote

Final Price Per Quote

CPM

Number of Quotes

Period

FINANCIAL

ADVANTAGE

PREMIUM Quote (Benicàssim)

INVESTMENT – STAND ALONE

STANDARD Quote

(Benicàssim)

Estimated Impacts Per Quote

Final Price Per Quote

CPM

Number of Quotes

Period

PREMIUM Quote (Costa de Fuego)

STANDARD Quote

(Costa de Fuego)

PRESENTS

July 2012