berbatik.com media gathering presentation (23 oktober 2012)

 Media  Gathering    

October  23th,  2012

@berbatikcom berbatikcom

Mission #1.  To  escalate  greater  appreciation  toward  local  and  small  medium  enterprise  players  in  Indonesia  

creative  textile  industry  

Mission

#2.  To  provide  Indonesia  (and  later  international)  market  with  an  online  showcase  of  high  quality  and  selected  

local  Indonesian  creative  textile  

Mission

#3.  To  humanize  e-­‐‑commerce  technology  platform  aimed  for  excellence  and  engaging  online  

shopping  experience

Business  Summary Berbatik is a humanized e-commerce platform for

Indonesia creative textile industry that will connect the dots between the needs of Indonesia local textile

artisans with the demand of potential buyers

sellers buyers

BERBATIK  VALUES

CONNECT  THE  DOTS

Value  for  Sellers •  Extended distribution point to online platform with

small affordable / real time fee •  Access to integrated marketing promotion support

(Above The Line and Below The Line) •  Access to technology support (Delivery, Payment

System, Online Hosting) •  Access to segmented target market of Indonesia

creative textile enthusiast

BERBATIK  VALUES

WEAR  YOUR  PRIDE

Value  for  Buyers •  Selected and hand-picked quality batik

product in one place •  Safe payment method and media •  Updated news / information from the

industry •  Convenience of online shopping

GOAL

Commitment  on  selected  and  filtered  collections  

Develop  and  grow  batik  base  of  community  /  crowd  

Excellent  technical  delivery:  smooth  and  friendly  online  shopping  experience

Thank  you

Q&A

COMPETITIVE  MARKET  ANALYSIS

• Department  Store • Special  Shop  :  Alun  alun  

Indonesia,  Sarinah

• Ad-­‐‑Hoc  Bazaar • Batik  Cities  (Yogya  /  Cirebon,  etc) • Trade  Center  (Tanah  Abang,  Thamrin  City) • Online  shops

• DESIGNERS  :  Biyan,  Bin  House • Owned  Boutique  :  Pusaka  (Bali),  Biasa  (Bali)  ,  Alleira

• Facebook  Shop  Account • Multiply  Shop  Account • BB  Group   • Other  door  to  door  shop

Sisterhood    shopping

       Made  to              order

I  feel  lucky Quantity  over  

quality  

PRICE LOW HIGH

INTERACTI

ON

LOW

HIGH

MARKET  LANDSCAPE  ANALYSIS  :  BUYERS