best overall brand - pharmacy magazine · l emsip the uk's no.i & most trusted cold &...

Best Overall Brand

• Lemsip Cold, Flu & Cough.

Lemsip Cold & Flu – Marketing Strategy

• INSIGHT: “When you are suffering from a Cold & Flu, you

feel like you have the worst possible cold & flu

imaginable.”

• Reason To Believe: “Lemsip’s best ever range treats all

symptoms of Cold and Flu.”

• Consumer Touch Points: TV, Radio, Facebook, Digital, PR

and In-Store

• DATES: From 01st Oct. 2015 – end of winter

Highlights – 360º campaign for Lemsip Max, All

in 1 Range.

TV & OLTV

• INSIGHT: “When you are suffering from a Cold & Flu, you feel like you have the worst possible cold & flu

imaginable.”

• Reason To Believe: “Lemsip’s best ever range treats all symptoms of Cold and Flu.”

• Consumer Touch Points: TV & OLTV

• DATES: From 01st Oct. 2015 – end of winter

Lemsip Cough – Marketing Strategy

• INSIGHT: “Coughs are socially embarrassing & leaves you felling isolated”

• Reason To Believe: “Effective Relief from Every type of Cough”

• Consumer Touch Points: TV, Radio, Online, Facebook, Digital, PR and In-Store

• DATES: From 01st Oct. 2015 – end of winter

Highlights – 360º campaign for Lemsip Cough.

Digital Campaign – Web MD

Facebook and Mobile Campaigns

Trade PR showcasing Lemsip’s Best Ever Range!

Digital PPC Activity

In store execution

Key Media Stats

Medium Metric

TV 1860 TVRs

OLTV 1250 TVRs

Radio 30% of Adults (Frequency of 5)

Facebook 70% reach of Target Audience,frequency of 5.

PPC 15% of Impressions.