best practices on instagram and hootsuite

Instagram and HootsuiteBest Practices & Dashboard Overview

Speaker Bio

Ella Badis

Hootsuite Social Media Coach @Hoot_EllaBadis

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Introduction to Instagram

Building an Instagram Strategy

Instagram on Hootsuite

Agenda

• Social network for visual content: images & videos

• Over 300+ million users• Popular with teens and adults

between the ages of 18 - 29

• Encourages user-generated content• Add popular # hashtags to visual to

discover your content

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What is Instagram?

• Grow your social presence• Build community together• Showcase brand personality• Monitor brand mentions by

customers

Why you should be on Instagram?

Building an Instagram Strategy

Ask yourself, what do you hope to accomplish by using Instagram?

• Do you want to share a creative visual portfolio of your work, product and/or service?

• Do you want give followers a behind the scenes look at your company culture?

• Share stories from your community and/or campaigns?

1. Set Goals

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S.M.A.R.T Goals

Goal: To increase brand exposure by getting 10 likes on each of my Instagram photos by end of August.

Steps to Achieve: PIC1. Post 3 visuals per day at different time2. Insert hashtags in each visual3. Compare engagement on weekly basis

S.M.A.R.T Goals

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• Conduct an Instagram audit to determine what your followers are saying about you

• Monitor your followers to see what kind of content they are sharing

• Is your audience already using unique hashtags?

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2. Get to know your fans

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Brand Hashtag

Tagline that is central to your business (Long-term)

Unique word for your contest, promotion and/or marketing campaign (Short-term)

Campaign Hashtag

Very popular keywords/topics and are instantly changing in real time

Trending

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3. Ella’s Bucket of Hashtags

Examples of each type of hashtags

Brand Hashtag

Examples

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Campaign Hashtag

Examples

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Trending Hashtag

Examples

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Keep it to the point

Use capital letters for multiple words

Avoid hashtag overload

Associate something unique to

your brand

Look up hashtags

before you use!

Add hashtag to

printed materials

#Tip: #How #To #Hashtag

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Instagram on Hootsuite

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Add Instagram to your Hootsuite dashboard

Make sure you have the latest version of Hootsuite installed on your device.

Ensure that your Push Notifications are turned on (Phone: Settings)

○ iPhone/Android

○ Hootsuite Mobile App

○ Instagram on Hootsuite App

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Instagram for Hootsuite Checklist

Thank you

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@Hoot_EllaBadis