best practices to sell on alibaba at etailing india expo'17

How to enhance your Performance on

Alibaba.com?2017

190+countries

40+industries

NO.1Traffic

160m+Members

15Multi

Language

2m+Onlineshops

Alibaba.com Global User Base

* Data as of June 30th, 2015

Brazil: 10+ million

India: 6+ million

Germany: 1+ million

U.K.: 3+ million

U.S.: 20+ million

Turkey: 1+ million

Australia: 2+ million

Canada: 3 + million

Russia: 12+ million

Malaysia: 1+ million

How To Maximize Results

Objective:

• Improve The Product Ranking In Search• Understand Search Methodology, Buyer

Perspective• Communicate Better• Proactively get buyers

Improve Product Ranking During Search …

Product Name e.g. T-Shirt

Maximize Inquiries• Exposure = Inquiries• Click through= Inquiries

• Inquiries=

Topic

• Maximize Inquiries–How To Increase Exposure – How to Increase Click through Rate– Use Trade Manager

• Proactively Get Buyers

Increase Exposure - Products• Improve Listing Quality

– Choose relevant keywords– Product Description– Product Specification

• Use Product Showcase• Maximize number of products

What Would You Do To Market The Product In Offline World ?• Get A Catalogue Done For All

Products• Find Prospective Places Where You

Can Meet Buyers• Distribute The Catalogue

Listing Quality - How Do You Make A Catalogue ?

Listing Quality - Select The Best Picture…..

Listing Quality - Product Pictures

• Name As Keyword

•E.g. “Sofa.jpg”

•Watermark added

•Contrast Background

•Shows details

•Below 3MB

•Format: jpg ,png ,gif

Listing Quality - Relevant Keywords• Tshirt• T-Shirt• Cotton tshirt• Sports tshirt• Casual wear tshirt• Designer tshirt• Collar Tshirt• Mens tshirts• White tshirt• Regular wear Tshirt• Half Sleeve Tshirt

Listing Quality - Relevant Keywords

Listing Quality - Relevant Keywords• Search

Listing Quality - Relevant Keywords

• Search

Listing Quality - Relevant Keywords

• Keyword Trends• Hot Keywords• http://www.google.com/trends

Listing Quality - Relevant Keywords• Other useful tool: Keyword Tool• More keyword ideas• https://adwords.google.com/select/KeywordToolExternal?defaultView=0

Listing Quality – Where To Use Keywords

Leather Bag.jpg

Listing Quality – Select The Best Description

'Detailed Description' - Tell potential buyers more about your products in full mention• Functionalities• Payment terms• Material• Sizes• Packing options• Keywords

Listing Quality – Product Detailed Description

Listing Quality - Product Specification• Product Details are available for input after selecting the Product Category

Listing Quality - Product Specification• Company Specifications and Products

Listing Quality - Product Specification

Showcase …. Why ?

Listing Quality - Why Use Showcase ?• Product In The Showcase Attract

More Buyers Than Other Products• Used To Highlight NEW Product• Need Creation• Attract buyers by displaying High

Demand Products

Listing Quality – Increase The Number Of Products

More products, More inquiries

Listing Quality – Increase The Number Of Products

Listing Quality – Increase The Number Of Products•Setting appropriate category•Capture more category, List More

Product Posting Guideline

• Include Keywords in Product name and Listing Descriptions

• Cover more categories• Fill up all Detail Description, Product

Details• Post new products regularly, e.g. XX

products a week• Fully Utilize your Product Showcase

Secret Code Of Higher Search Ranking

1. Relevancy– 100% matched keywords– Keywords in Product Name– Keywords in Listing Description– Product Details

2. Membership Type3. Product Showcase4. Buyer Behavior5. How Recent Is The Product

Increase Clickthrough Rate

• Product pictures• Product name• MOQ and Price• Trade Manager marks

Trade Manager Overview

http://trademanager.alibaba.com/

Trade Manager – What Next?

Trade Manager – What Does It Tell

Trade Manager Overview• Can keep history• Can received and send files• Can use audio & Video Chat• Use advance functions like emotion icon

Topic• Maximize Inquiries

– Increase Exposure – Increase Clickthrough Rate– Use Trade Manager

– Get Buyers Proactively

Get Buyers – RFQ

RFQ=Request for Quotation

An RFQ is posted by buyers which contains detailed buyer sourcing requirements.

Except inquiries, RFQ is one of the most effective ways to get right buyers on Alibaba.com.

Buyer

Inquiry

Supplier

Buyer SupplierIndustry Specialists from Alibaba

Request for Quotation(RFQs)

in specific industry

Request for Quotation (RFQs)

in your industry

After Matching

How does Inquiry work?

RFQ Workflow

QuotationQuotation

Get Buyers – RFQ workflow

How to Get RFQs?Get buyers- How to find RFQs

Set 20 keywords

here

Automatic Matching System

Open Channel

How to Get RFQs?Get buyers- How to find RFQs

Way One: Take initiative to search RFQs in Sourcing Channel

sourcing.alibaba.com

OR Choose “Buyers” Tab & Input Keywords

How to Get RFQs?Get buyers- How to find RFQs

Way Two: Set 20 Keywords and get right RFQs quickly

How to Get RFQs?Get buyers- How to find RFQs

Way Three: Check your Available RFQs Recommended by us & Quote

How to Get RFQs?Get buyers- How to find RFQs

Questions Please