bethany dill - intro to new media design, assignment 2

FA102a Research and Brand Development

Bethany DillEmotion-Analyzing Glasses

Friday, January 4, 13

Assignment One, Research

“How to Measure Emotions” http://www.kurzweilai.net/how-to-measure-emotions

“... Detects anatomical facial muscle movements... and can characterize collections of those

movements...”http://www.kurzweilai.net/how-to-measure-emotions

“The glasses contain a tiny camera that... tracks 24 ‘feature

points’ on your conversation

partner’s face, and software analyzes

their micro-expressions”

http://www.kurzweilai.net/how-to-measure-emotions

“The camera is connected to a wire snaking down to a smartphone that runs the emotion

analyzing software”http://www.kurzweilai.net/how-to-measure-emotions

Assignment One, Description of Future Product or Service

Emotion-Analyzing Glasses

Assignment Two, Naming Process

Selected Words From Original PostEmotions, Recognize, Conversation, Analyze, Understand

Generated Name Possibilities Emotication - Combined “emotions” and “communication”EmotiReader - Combined “emotions” with “reader” which was

associated with “analyze”

Selected Name: EmotiReader

JustificationGives insight as to what the product does, without naming all of it’s

many uses. The name would encourage the consumer to look at the product more closely which would encourage purchase.

Assignment Two, Brand Character Diagram

Documents