better business results with integrated insight

Tom Carlock

VP, Data-as-a-Service Strategies

carlockt@dnb.com

September 25, 2012

Drive Better Business Results With Integrated Insight In Your Applications

Big Data is only getting bigger…

2Source: Column Five Media

Creating real opportunities – and challenges

3Source: Avanade

Why is it so hard?

4

Lack of AccessibilityData InaccuraciesOrganizational Silos

Bad data impairs decision-making and significantly increases costs

5

But are you fully utilizing data to make better business decisions to drive growth?

6Sources: *SAP **Autonomy

Of executives think the failure to exploit the potential of information results in lost revenue.

Of companies report obstacles in managing and analyzing data.

85

90

Improving actionable insight across the business is a key priority for executives

7

Easy-to-use

Easy-to-useInte

gra

ted

Trustworthy

Easy-to-useInte

gra

ted

360°View

Start with accurate and current data that you can rely on

Connect on-demand to the info you need –

in one place

Complete the picture with relevant context for

smarter decisions

Trustworthy

8

You can achieve better business performance by putting the right data in the right hands at the right time

A study by MIT shows that companies that use “data-directed decision-making” enjoy a 5-6% boost in productivity and outperform peers.

Target Campaigns

To do that, you need to connect and deliver consistent and relevant data across systems

9

Large CRM

Marketing Automation

ERP, Risk & Finance

Identify Opportunities

Identify Exposure

Purchasing & Supply

Qualify Vendor

Easy-to-use

Easy-to-use

10

Then aggregate and deliver data from multiple source for better insights

Data is keptupdated and

synchronized —automatically

CRM

SCM

ERP

Rest Of World Data

D&B Database

210M+ Companies100M+ Contacts900+ Industry ReportsCompany FinancialsRiskand MORE…

and MORE….

And deliver it real-time for improved decision-making and better business results

Database Customer Application

API

The API provides a flexible, real-time, on-demand data transfer capability for easier integration into your business processes and applications

API to Customer

Receive answers

Make requests

THE INTERNET

12

D&B’s Data-as-a-Service offerings help you embed intelligence across your enterprise

13

Demo