beyond browse: mobilizing digital collections and engaging users
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Beyond BrowseMobilizing Digital Collections and Engaging Users
Sharon M. LeonDirector, Public Projects
Roy Rosenzweig Center for History and New Media@sleonchnm | sleon@gmu.edu
Putting Collections to Work
1. Where are your users?
2. Who do you want to play with?
3. What will your next experiment be?
Meet users where they are
Mobile First
❖ 90% of American adults have a cell phone
❖ 58% of American adults have a smartphone
❖ 32% of American adults have an e-reader
❖ 42% of American adults own a tablet computer
(January 2014)“Mobile Technology Fact Sheet,” Pew Research Internet Project, http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/.
Responsive Design
❖ 63% of cell phone owners user their phone to go online
❖ 34% mostly use their phone to go online
(September 2013)
Maeve Duggan and Aaron Smith, “Cell Internet Use 2013,” Pew Research Internet Project, (September 16, 2013) http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/.
Play nicely with others
dp.la
Embrace and support experimentation
https://collection.cooperhewitt.org/objects/colors/
Putting Collections to Work
1. Meet users where they are
2. Play nicely with others
3. Embrace and support experimentation
Putting Collections to Work
1. Where are your users?
2. Who do you want to play with?
3. What will your next experiment be?
Beyond BrowseMobilizing Digital Collections and Engaging Users
Sharon M. LeonDirector, Public Projects
Roy Rosenzweig Center for History and New Media@sleonchnm | sleon@gmu.edu
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