beyond openness - open design shared creativity

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This presentation was given as the Opening Keynote of Open Design / Shared Creativity Festival DAY 2 - In Barcelona on July the1st 2014 What does it mean today to be open, from a more holistic point of view: overcoming the open for the sake of openness approach towards a more pragmatic one, focused on meaning and impact. Beyond openness, there’s a lot of things one can do to make an open project really successful. The session will seek to define how design thinking and social entrepreneurship can help create real world stakeholders involvement – such as with public entities, corporates and communities – shape impact and inject meaning into initiatives.

TRANSCRIPT

BEYOND OPENNESS

SIMONE CICERO @meedabyte

BARCELONA July 1° 2014

ME SIMONE CICERO @meedabyte

@MEEDABYTE #BEYONDOPENNES

CONNECTOR, FELLOW

CO-CHAIR

PLATFORM STRATEGY

more…

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WHAT IS OPEN?

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STALLMAN

Free

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Open

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“Open Source is a development methodology. Free Software is a social movement”

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digital

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A Bigger trend

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Common Languages and Frameworks?

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“3-D printed a working loudspeaker, seamlessly integrating the plastic, conductive and magnetic parts, and ready for use almost as soon as it comes out of the printer.”

Cornell University in December 2013 @MEEDABYTE #BEYONDOPENNES

Bits = Atoms?

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Bits = Atoms?

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RESOURCES

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resources

outcomes

production processes

externalities

materials

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ACCESS to MEANS

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x2/18M

350globally

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CAPITAL

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1 BILLION @MEEDABYTE #BEYONDOPENNES

THE DEBATE

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Intellectual Property

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Copyleft

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You Can/Can’t do

How To do it

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[Open Source] movements rely on IP-based approach due to fears that, without IP rights and such conditions, a tragedy of the commons would ensue…

“A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES

IP-based approach […] prevents the movements from reaching their full potential […] by causing significant transaction costs without offsetting benefits, resulting in a tragedy of the anti-commons.

“A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES

@MEEDABYTE #BEYONDOPENNES

One Big Debate: Commercial

vs NON-Commercial

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Licenses don’t work with tangible products

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PATENTS

COPYRIGHT

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Definition what can be called #OSHW

according to OSHWA

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1. Documentation 2. Scope 3. Necessary Software 4. Derived Works 5. Free redistribution 6. Attribution 7. No Discrimination Against Persons or Groups

8. No Discrimination Against Fields of Endeavor 9. Distribution of License 10. License Must Not Be Specific to a Product 11. License Must Not Restrict Other Hardware or Software 12. License Must Be Technology-Neutral @MEEDABYTE #BEYONDOPENNES

>1000 words

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+Best Practices “things you can do to encourage the development of a

vibrant community of people who use and improve your open-source hardware project”

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A parallel debate:

Exploitation & Fairness

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Illustration: Michel Bauwens @MEEDABYTE #BEYONDOPENNES

EXP

LOIT

ATI

VE

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EXP

LOIT

ATI

VE

CopyFARLeft

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MA

RK

ET

CR

EA

TO

RS

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Commoners Cooperatives

Nonprofits

MA

RK

ET

CR

EA

TO

RS

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The Point: Should corporates

have access to The Commons?

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Why to prevent access to non-rival

goods (knowledge)?

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Production

Ownership

Governance

Peer

MA

RK

ET

CR

EA

TO

RS

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The “open” economy will be better than the

*closed* @MEEDABYTE #BEYONDOPENNES

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Brand

Marketplace

Infrastructure

Shared

Distributed

MA

RK

ET

CR

EA

TO

RS

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Brand

Marketplace

Infrastructure

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“Am I open?”

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does it really matter?

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IN THE BACKGROUND:

DIGITAL DYNAMICS

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Democratization

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Componentization

* breaking down into cost competitive and interchangeable pieces. @MEEDABYTE #BEYONDOPENNES

“Software is eating

the world”

Marc Andreessen

@MEEDABYTE #BEYONDOPENNES

Illustration: Simon Wardley – blog.gardeviance.org

Increasing competition in demand and supply

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Pioneers

Poorly understood markets, gaps to define, constantly undergoing changing dynamics, small numbers. Want to create the future.

Startups

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Settlers

Increasing demand, growing market opportunities, mature products, growing revenues.

Platforms

@MEEDABYTE #BEYONDOPENNES @MEEDABYTE #BEYONDOPENNES

Town Planners

Standardized demands, growing competition. Essential cost of doing Business.

Self disruptions while optimize for operations.

Ecosystems & Industrialization

Illustration: Simon Wardley – blog.gardeviance.org @MEEDABYTE #BEYONDOPENNES

The ILC Cycle

Illustration: Simon Wardley – blog.gardeviance.org

Innovate Leverage

Commoditize (repeat)

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It takes all the running you can do

Red Queen Effect

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It takes all the running you can do, to keep in the same place

Red Queen Effect

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The LEGOfication of everything

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complexity

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questions

answers

Singularity (credits @davidorban)

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Are we LE fying

humans? @MEEDABYTE #BEYONDOPENNES

“…all of these amazing digital technologies are coming together to create a world of mounting performance pressure.”

John Hagel @MEEDABYTE #BEYONDOPENNES

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@meedabyte @OuiShare

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OPEN AS IN BUSINESS

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Corporate business knows how to use

*open* @MEEDABYTE #BEYONDOPENNES

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ARA

@MEEDABYTE #BEYONDOPENNES

@MEEDABYTE #BEYONDOPENNES @MEEDABYTE #BEYONDOPENNES

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• IP cross-licensing • No forks and derivatives • Store and manage users private data • Google can unilaterally alter the terms

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Your business

Enablers of your

business

REV

EN

UES

PR

ICE

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Your business

Enablers of your

business

REV

EN

UES

PR

ICE

@MEEDABYTE #BEYONDOPENNES

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Enabling Technology For the Electric Age

Electric Engines & Vehicles

REV

EN

UES

PR

ICE

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3D Design Software

And systems

Accurate & Cheap Printers

REV

EN

UES

PR

ICE

@MEEDABYTE #BEYONDOPENNES

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Integrated Digital Health

Services

Data gatering Technology and

platform

REV

EN

UES

PR

ICE

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interfaces @MEEDABYTE #BEYONDOPENNES

• above the interface*: higher value systems (use case innovation) • under the interface*: process maturity, elastic provisioning, measuring (competition)

Valu

e Ch

ain

inno

vatio

n

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*Open* Monopolies?

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THE MISSION WE HAVE TODAY

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5600 @MEEDABYTE #BEYONDOPENNES

Refuse the Extinction

Perspective

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Avoid to run exponentially into collapse

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A TRULY OPEN POST-BUSINESS?

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From multi–sided

to multi stakeholder

business @MEEDABYTE #BEYONDOPENNES

Value Proposition

Profit Chains

Production Processes

Infrastructures

Ownership

Governance

From Products to Platforms

Monolithic to Participative

Zero Externalities

Connect Existing

Enabling and Distributed

Collaborative @MEEDABYTE #BEYONDOPENNES

THE TOOLS WE HAVE

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Culture Hacking

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Culture Hacking

Design Thinking

Platform Design Canvas

see:

meedabyte.com

@MEEDABYTE #BEYONDOPENNES

Ecocanvas: Nicola Cerantola – www.ecologing.es

@MEEDABYTE #BEYONDOPENNES

Culture Hacking

Design Thinking

Value Driven

Enterprise

@MEEDABYTE #BEYONDOPENNES

A

C

D

B

@MEEDABYTE #BEYONDOPENNES

Culture Hacking

Design Thinking

Value Driven

Enterprise

Open Capital

@MEEDABYTE #BEYONDOPENNES

www.swarmcorp.com @MEEDABYTE #BEYONDOPENNES

Take Responsibility

@MEEDABYTE #BEYONDOPENNES

@MEEDABYTE #BEYONDOPENNES

THANKS Special thanks to: Simon Wardley, Michel Bauwens, OuiShare, Open Hardware Association, OSVehicle

SIMONE CICERO @meedabyte

@MEEDABYTE #BEYONDOPENNES

PICTURE CREDITS COVER SLIDE:

SanchTV http://goo.gl/73l1gh

Rennet Stowe http://goo.gl/evBW3V Ed Yourdon http://goo.gl/D59XYl Samuel M. Livingston http://goo.gl/JqSW59 USF Region 5 http://goo.gl/GF2Jle College Degrees 360 http://goo.gl/XOvMDC Brian Solis http://goo.gl/0zegSo Segle http://goo.gl/O3BLLY

@MEEDABYTE #BEYONDOPENNES

ICONS Team designed by Yair Cohen from the Noun Project http://thenounproject.com/term/team/42812/ Document designed by Nate Eul from the Noun Project http://thenounproject.com/term/document/5086/ Quadcopter designed by Nithin Davis Nanthikkara from the Noun Project http://thenounproject.com/term/quadcopter/22061/ Car designed by Andrew Cameron from the Noun Project http://thenounproject.com/term/car/1875/ Table designed by Joe Harrison from the Noun Project http://thenounproject.com/term/table/16149/

@MEEDABYTE #BEYONDOPENNES

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