beyond social listening

Beyond Social Listening:

Insights That Power Decision-Making

Agenda

• Introduction• Deep Listening for Decision-Making• Panel Discussion• Q&A

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Meet Alpha.She’s queen of the

social jungle.

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All-in-one social media platform helps brands listen, analyze,

engage & publish.

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Deep Listening for Decision-Making

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2/3More than

of U.S. consumers say social media influences

their shopping behavior.

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Social is no longer just a marketing channel.

New product ideas

Risk management

Audience insights

Competitive analysis

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It’s also a source of…

When you engage in deep listening,

good ideas come to you.

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What is deep listening?

Hint: It’s much more than just mentions!

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Deep listening means pulling from all relevant data sources.

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Positive SentimentNegative Sentiment

Deep listening also means monitoring the full conversation.

Great flight on United last night. Landed 30 minutes early. Was able to have dinner with the family. #HoneyImHome

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Deep listening means real-time monitoring & real-time responses

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AUDIENCE

SENTIMENT

INFLUENCERS

COMPETITORS

How can you use deep listening to make important product and consumer decisions?

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Here’s how our panelists do it:

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Meet Our Panelists Our Panelists

Patrick MulfordtheAudience

Naubil OropezaCasual Fridays

Tom DoerrINK Agency

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Our Panelists

Senior Social Media Strategist

Turning fans into raving fans• Utilize guest feedback to improve room

product & menu items• Gauge perception & key themes to drive

content strategy • Monitor conversations for opportunities

to surprise & delight• Moderate user-generated content to

identify ambassadors 

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Naubil Oropeza

Our Panelists

Social media isn’t a marketing platform - it’s a living ecosystem.• Social has become a surrogate for the

traditional networks that have fragmented over time.

• Social allows consumers to evaluate what’s important in their world.

• A brand is only ever as important as the values it represents. Values that lend meaning & identity to our existence.

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Patrick Mulford

Chief Creative Officer

Our Panelists

Tom Doerr

Director, Digital Marketing

Start with assumptions, finish with data.• Sony tries to tip the balance by

engaging on-the-fence consumers• The Guardian News (UK) increases

millennial mobile traffic during general elections by 18%

• Which? helps change the way rail users get refunds with a social led petition

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Meet Our Panelists Our Panelists

Patrick MulfordtheAudience

Naubil OropezaCasual Fridays

Tom DoerrINK Agency

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Q&A

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Thank you!Additional Resources

Request a DemoSears Case Study How to Uncover New

Opportunities Using Social Data Ebook

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Curious About Tracx Social Media Software?

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