beyond social media: uncover new ways to connect, engage and educate your audience physically and...

Virtual Events. Real Results

March 18, 2010:

Beyond Social Media: Uncover New Ways To Connect, Engage And Educate Your Audience PhysicallyAnd Virtually

Today you will learn how to:• Discuss the value of social media as it

relates to associations, brands, conferences and organizations.

• Identify ways to leverage social media for private, corporate events and public tradeshows.

• Discover how a platform like InXpo can provide an attendee integrated experience.

Virtual Events. Real Results Virtual Events. Real Results

Interactivity Tips• Turn computer speakers up

• To ask a question to one of our panelists simply type it in the field and submit it. We will try to get to as many questions as time allows

• Don’t log off early. There will be a short post-event survey so we can get your feed back

Today’s Speakers

Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting

@jeffhurt

Elliot Markowitz,Programming Director, InXpo

@inxpo

Michael McCurry, Strategic Account Manager, Experient

@michaelmccurry

Samuel Smith, Editor, Interactive Meeting Technology Blog

@samueljsmith

Value of Social Media for Associations, Brands, & Organizations

Community Building

Communication & Engagement

Branding

Reputation Management

Product & Service Development

WOMMarketing

Create a Listening Culture

Dialogue• With customers• Peer2Peer• Customer Initiated

Customer Initiated

Building Community

Connect Customers with one another

Building Community

Grow Relationships

Building Community

Make New Connections

Thought Leadership• Blogs

• Twitter Hashtags

• Facebook Fan Page

• LinkedIn Discussion Group

Branding Building Awareness

Customer Service Help Center• Service/Product Support

• Information Center

Branding Building Awareness

Monitor The Chatter• Twitter Search• Facebook Fan Pages• LinkedIn Groups

Alerts• Google Alert• TweetBeep

Professional Monitoring Services• Hubspot• Radian 6

Customer Surveys• On the fly• High Response Rate

Involve Customers (Crowdsourcing)• Foster Loyalty• Capture Buyer Perspective• Creates Ownership

Product/Service Development

Targeted Messaging• Rapid Deployment• Viral effect

WOM Marketing

Ways To Leverage Social Media for Events & Tradeshows

Virtual Events. Real Results Virtual Events. Real Results

Today we:• Discussed the value of social media as it

relates to associations, brands, conferences and organizations.

• Identified ways to leverage social media for private, corporate events and public tradeshows.

• Discovered how a platform like InXpo can provide an attendee integrated experience.

Today’s Speakers

Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting

@jeffhurt

Elliot Markowitz,Programming Director, InXpo

@inxpo

Michael McCurry, Strategic Account Manager, Experient

@michaelmccurry

Samuel Smith, Editor, Interactive Meeting Technology Blog

@samueljsmith

beyond social media: uncover new ways to connect, engage and educate your audience physically and...

value of social media

new ways

corporate events

public tradeshows

attendee integrated

audience physicallyand

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