"beyond the plate: tapping into the moments around mealtime" by david lewis, organic, inc...
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11/4/14
BEYOND THE PLATE TAPPING INTO THE MOMENTS AROUND MEALTIME
David Lewis / @dlewis @organicinc
November 5, 2014
3x per week
Photo: https://www.flickr.com/photos/nwdad/6671490301
0
25
50
75
100
1965
1970
1975
1980
1985
1990
1995
2000
2005
2010
2014
chicken
beef
Source: National Chicken Council
Photo: http://en.wikipedia.org/wiki/The_Boston_News-Letter
Photos: http://en.wikipedia.org/wiki/The_Boston_News-Letter, http://nbc-movies.wikia.com/wiki/List_of_NBC_logos, http://www.pendemonium.com/a_waterman.htm
radionewspaper magazine TV
+ + +
20Photo: https://www.flickr.com/photos/yasuhirotao/5566567609/in/photostream/
is it healthier? natural? a good value? will they love it?
21Photo:http://www.huffingtonpost.com/2013/08/05/anti-aging-food_n_3683456.html
20% food is eaten in
our cars
32% 20 min or less
for dinner
Photo:http:http://lavidacomida.com/2011/06/03/seco-de-pollo/mise-en-place-3/
WHAT? WHY? WHAT NEXT?
continual improvement (the levers)
!
CREATIVE!
OFFERING!
MEDIA!
CHANNELS
Pursuing meals that bring families
together
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