beyond viral video - nonprofits and religious organizations

Prepared for RCC

Presented by Michael Hoffman, CEO, See3

Beyond Viral Video

www.see3.net | michael@see3.net | @Michael_hoffman

www.see3.net | michael@see3.net | 773-784-7333

Today’s Plan

• About See3

• Why Video Matters

• Storytelling Using Video

• 8 Ways to Use Video

• 5 Takeaways

• Discussion

See3 Communications

• Interactive communications agency for nonprofits and causes specializing in video, web, and outreach

• Results-driven online strategies

• Believe in technology and media to help organizations reach their goals

Visit: www.YouTube.com/NonprofitVideoAwards

Watch Video

October 9, 2006:Google Buys YouTube

YouTube: Why Video Matters

48%27.3Female

52%29.8MaleGender

19%10.955+

21%11.945-54

22%12.335-44

19%11.118-34

19%11.0<18

–57.1AllAge

% UsersUsers (M)In 1 Minute20 hours of video are uploaded to YouTube

Source: Alexa

#4 Biggest Site in the WorldBigger than MySpace and Wikipedia

58 MinutesAverage time spent on YouTube

Source: Nielsen//NetRatings (October 2007) - US audience.

Your Audience is Watching

Search

The Tools are Improving

The Nonprofit Program• Organizations must be nonprofits based in

US, UK, Canada, or Australia• Increased branding capabilities

• HTML channel banner• Branded side column image

• Ability to add Call to Action overlay and externally linkable annotations

• More info: http://www.youtube.com/nonprofits

YouTube Channel

Visit: http://www.youtube.com/vatican

Your Website is Your Channel

Viral to Who?

Think Strategically • Current video assets

• People

• Events

• Fundraising opportunities

• Organizational goals and messages

Laws of Social Storytelling• Be prepared to tell 3 types of stories:

• The story of self (org)• The story of us (community)• The story of now (change the world)

“A story communicates fear, hope, and anxiety, and because we

can feel it, we get the moral not just as a concept, but as a

teaching of our hearts. That’s the power of story.”

- Marshall Ganz

Storytelling With Video• Above all, tell a story

• Show it visually

• Give your viewers the right web tools (portability)

• Sound is critical

• Prepare a script and get feedback

Tell Your Story with Passion

Visit: http://www.charitywater.org/media/videos/index.php

Tell Your Story with Passion• Video tells strong founding myth

• Message is clear and simple: water

• Video, photography, and GPS prove every well built and provide valuable follow-up

• Gain volunteers through behind the scenes videos

Host a Video Blog

Visit: http://bit.ly/cya00z

• Give frequent updates and behind-the-scenes views of your organization

• Find the person with the most passion

• Post on your website/blog, upload or link on Facebook, share on Twitter

• Create a YouTube playlist

Host a Video Blog

Promote or Show an Event

Visit: http://www.marshillchurch.org/newhere

• Extend the shelf life of in-person events

• Use affordable cameras like Flip Video camera or Kodak Zi8 (under $200)

• Use simple editing tools like iMovie, Windows Media Maker, or Animoto.com (create engaging slideshows using text, video, and images)

Promote or Show an Event

Livestream & Archive Events

Visit: www.OurJewishCommunity.org

• Stream services, discussions, and trainings using Ustream.tv or Livestream.com (minimum needs: laptop with camera and internet connection)

• Create account and embed on your website

• No registration needed for participation

• Allows for live discussion and sharing online

Livestream & Archive Events

Create Educational Material

Visit: http://www.youtube.com/watch?v=bt2NGA91vJE

• Be a source of value to your audience with “how to” or instructional videos

• Help your constituents understand rituals, prepare for holidays, cook traditional meals, etc.

• Use searchable keywords in title, description, and tags

• Curate playlist of other related videos

Create Educational Material

Build a Community

Visit: http://www.youtube.com/watch?v=ZKNZ3A9LzWs

• Use video to get supporters excited about being part of your organization/movement

• Make current supporters feel good about what they’ve helped you accomplish

• Video can create feeling of intimacy and deeper engagement

Build a Community

Create an Awareness Campaign

Visit: http://www.changethestory.net

• Determine the key messages and people that can communicate your issue clearly

• People connect with people - interviews with real people help others identify and understand

• Use a consistent visual style throughout

Create an Awareness Campaign

Share Conversations

Visit: http://www.bloggingheads.tv

Share Conversations• Record interviews using affordable cameras or

Skype video chat (Skype Video Recorder)

• Accompany with chat transcript or related material

• Give viewers a way to engage and join the conversation on your website, blog, or Facebook (comments, ratings, sharing)

5 Video Takeaways• Watch and emulate

• Don’t focus on the technology

• Integrate video into your regular content

• Find the passionate people and let them loose

• Commit to doing more video this year than last

DiscussionMichael Hoffman

• Email: michael@see3.net

• Twitter: @Michael_Hoffman

• Phone: 773-784-7333

The slidedeck and links will be available after

this session at www.see3.net/events

Photo Credits• Audience in 3D Glasses - Diamond Geyser

• Encyclopedias - Stewart Butterfield

• Hammer - Austin Camera Guy

All photographs licensed under Creative Commons

beyond viral video - nonprofits and religious organizations

Education

cfwnc nonprofits

youtube + nonprofits

profitable nonprofits, profitable nonprofits, financial...

investigating nonprofits

nonprofits live: collaboration

alaska’s nonprofit sectoralaska nonprofits provide...

crm for nonprofits

profiles of caring · the size of both ma nonprofits and...

owosso nonprofits

foursquare for nonprofits

viral markting for nonprofits: a study of the als ice

8 things big nonprofits don't know that smaller nonprofits...

viral marketing for nonprofits: 5 best emotions to leverage

viral markting for nonprofits: a study of the ......in 2012,...

empowering nonprofits

twitter & nonprofits

social media with a strategy - nonprofits and religious...

indiana nonprofits...indiana nonprofits: information...

the foraker group report on the alaska nonprofit … ·...

google for nonprofits