bff open mic at the disruptive innovation festival

A  design  crash  course  in    solving  plas2c  waste  probems   B  

F  F  

BETTER  FUTURE  FACTORY  

Structure  of  the  session  

•  the  Perpetual  Plas2c  Project  in  short  •  The  game  of  designing  •  Bonus  round:  how  PPP  does  it  •  discussion  

B  F  F  

PERPETUALPLASTICPROJECT.COM  

B  F  F  

PROBLEM  

PERPETUALPLASTICPROJECT.COM  

B  F  F  

SOLUTION  

PERPETUALPLASTICPROJECT.COM  

B  F  F  

SOLUTION  

B  F  F  

PERPETUALPLASTICPROJECT.COM  

PERPETUALPLASTICPROJECT.COM   SOLUTION  

B  F  F  

PERPETUALPLASTICPROJECT.COM   SOLUTION  

B  F  F  

PERPETUALPLASTICPROJECT.COM  

B  F  F  

PERPETUALPLASTICPROJECT.COM   SOLUTION  

B  F  F  

WASTE

-6,21$/kg 4 $/kg

50 $/kg

155 $/kg

PELLETS FILAMENT PRODUCT

READY  TO  DESIGN?  

PRESS  START  

A  classic  design  model  

A  more  accurate    representa2on  of  a    real  design  process.  

 ASSIGNMENT  

 VISION  

LEVEL  1:  Analysis  You  acquire  

 Paper,  pen  and  designer  glasses.  

 ANALYSIS  

 ANALYSIS  

 ANALYSIS  

 ANALYSIS  

 ANALYSIS  

LEVEL  2:  Idea2on  

•  Consumer  products  for  growing  middle  class  •  Public  space  and  public  events  •  Smallholder  agriculture  

You  acquire  3  local  markets.  

 IDEATION  

 IDEATION  

 IDEATION  

 IDEATION  

Genera2ng  ideas  How  would  nature  

furnish  a  living  room?  Living  in  a  tree  that  is  as  big  

as  a  house.  Storks  do  public  broadcas2ng  

instead  of  tv’s.  

How  can  plas2c  become  a  democra2c  

material?  Include  the  public  directly  in  making  policies  about  waste  

management.  Give  everyone  plas2c  processing  toolboxes.  Make  plas2c  a  course  in  

primary  schools.      

How  can  you  get  people  to  throw  away  more  stuff?  

Make  the  plas2c  products  extra  ugly.  

Make  people’s  houses  smaller.  

LEVEL  3:  Conceptualiza2on  

You  acquire  4  processing  methods.  

 CONCEPTUALIZATION  

 CONCEPTUALIZATION  

 CONCEPTUALIZATION  

 CONCEPTUALIZATION  

 CONCEPTUALIZATION  

Which  one  to  choose?  

 CONCEPTUALIZATION  

Kill  your  darlings  

Requirements  of  the  design  project:  Has  to  be  scalable  in  order  to  make  impact  in  the  waste  processing?    Or  Has  to  make  people  aware  of  the  value  of  waste?  

 DETAILING  

LEVEL  4:  DETAILING  

You  acquire  Users  

 DETAILING  

Who  are  your  users  and  what  drives  them?    

 DETAILING  

Don’t  overdevelop.  Get  it  out  to  the  market  and  sell  it!  

We  electrocuted  the  visitors  (and  ourselves)  

 The  output  from  the  extruder  

was  just  good  enough    

We  worked  way  too  hard    

Shredders  were  molested  again  and  again  

 We  weren’t  3d-­‐prin2ng  

experts  

Things  about  our  first  prototype  

 DETAILING  

Things  we  learned  from  the  events  

Most  people  just  want  stuff  (rings)    

Works  even  beder  with  children    

We  need  volunteers  who  can  s2ll  be  excited  

 How  to  explain  the  difference  in  

between  a  real  recycling  system  and  an  awareness  project  

 Ideas  are  free  

   DETAILING  

Things  we  improved  in  the  mean2me  

Prin2ng  with  different  kinds  of  

plas2cs    

Extruder/Shredder  design  

 Graphic  Design  

 Our  nego2a2on  skills  

       DETAILING  

 DETAILING  

CONTINUE?  

CONGRATULATIONS!  

YOU  LEVELED  UP!