bhopal re branding ( changing "city of lake " image

BHOPAL Re Branding -THE HEART OF INDIA

SUBMITTED BY :Vikrant R Giradkar

SUBMITTED to :Prachi Gupta

( HOD Marketing dept. ITM B-school )

Bhopal Heart of India

Peace ROYALTY Parda – Zarda – Garda Hope and Happiness with Energy and Optimism ( Yellow Color )

Brand Image

Brand Awareness• Social Media

• Word of Mouth promotion ( Below the Line )

• Campus Promotion • Posters • Interviews

Facebook promotion of BHOPAL

Below the Line Promotion

Brand Association

We pitched the brand Bhopal to the historical Nawabi Culture Brand Ambassador : Saif Ali Khan ( Nawab of Bhopal )

Association Elemets

Brand Logo –

Brand color – Yellow

Tag line - “ Go Royal Go Bhopal “

Positioning • The objective of positioning is to create a distinctive place in the mind of

potential customer (tourists).

• A position that evokes image of a destination in the customers mind.

• We are positioning the brand as sophisticated and Global environment city .

• Equal culture segregation … where from every box of life people live .

POP

• Hotel Facilities

• Tourist points

POD

• People from every religion live with cultural integrity

• One can reach easily to Bhopal .. ( Junction ) • Royal culture

POSITIONING

Competitors • Delhi

• Gujrat

• Kerala( Gods own Country )

• Within MP • Indore • Khajuraho

Brand Extension • We will extend the branding to Industrial exposure of Bhopal wherein

Industrial corridors and IT parks will be branded

• In education sector we want to come up with a extended brand • e-BHOPAL • As well we will come up with Handicraft product with same brand

Brand Extension

i-bHOPALIndustries and IT corridors in Bhopal will be branded with the equity of Brand BHOPAL

e-bHOPAL

i-bHOPAL

e-bHOPAL

Brand Loyalty

We will provide brochures so that people know more about the city. Tie up with national education chains. We provide an amazing experience to the tourists. Deliver on what we promise. Customer feedback. We will conduct annual events and for that we will invite our customers

for a repeat visit.

Thank you