big blue consultants, llc winston arnold elizabeth combs jeremy glahn ravi mahajan scott moody eric...

Big Blue Consultants, LLCWinston ArnoldElizabeth Combs

Jeremy GlahnRavi MahajanScott MoodyEric MuellerDavid NelsonTiffany OwensTravis Russell

Carrie Skinner

BigBlueQ

BBQ of Champions

Our Core Theme and Identity

• Slow-cooked, fast service B-B-Q• Close to campus, home-cooked, fast-paced – blue

ocean teritority• Fast, High Quality, Locally Sourced, On Campus,

Open Late

Our Target Market

• Description of target market, in terms of Heart of UK campus, close to DowntownUK students, faculty, and staffDowntown ProfessionalsUrban DwellersFast Service, Slow Cookin’Service Dimension – made to order, simplistic menu with

multiple options

Core Strategy• Proximity to Campus and Downtown, Good Food &

Fast Service, Blue Ocean Space, Comfort Product• Generic strategy type

– Low-cost, Differentiation in Cuisine and Service

• Critical success factors– Strategic Space – B-B-Q currently unavailable within walking

distance of campus and downtown– Activity – Fast Service, Good/Slow-Cooked Food– Factors – Open Late, Quick, High Quality, Affordable

• Your capabilities– Locally-Sourced, Service

Menu

Pick Your Sandwich• Pulled Pork• Pulled Chicken• Beef Brisket

Pick Your Sauce• Bourbon glaze• Honey BBQ• Sweet and Tangy• Original BBQ• Rich and Sassy• Habanero• Buffalo• Memphis BBQ• Texas Pit• Bombay Spice• Southern Style

Menu

Pick Your Sides• Mac & cheese• Baked Beans • Fried Pickles• French Fries• Coleslaw• Cornbread

Pick Your Beverage• Coke• Diet Coke• Sprite• Mello Yello• Dr. Pepper• Sweet Tea• Un-sweet Tea• Lemonade

Signature Dish• Pulled Pork sandwich with Bourbon Glaze served

with choice of two sides and a beverage

Principal Competitors

Billy's

• Major B-B-Q Competitor• Sit Down, Full-Service

Restaurant• Families, Professionals

Butt Rub

• B-B-Q• Sit Down, Full-Service

Restaurant • Families, Professionals

J.J. McBrewster’s

• B-B-Q• Sit Down, Full-Service

Restaurant • Families,

Professionals

Principal Competitors

Qdoba

• Mexican Grill• Made to Order, Quick &

Affordable, Open Late• Students, Professionals

Raisin’ Cane’s

• Chicken Fingers & French Fries• Quick, Open Late, Drive-Thru

Available• Students

Big Blue QBig Blue QRaising Canes

Qdoba

Location: 535 South Upper Street•First Floor of Center Court Complex•Across the street from UK•Next to E-Campus

Billy’s Bar-B-Q

Qdoba

Big Blue QBig Blue Q Raising Canes

Butt Rubb BBQ

Location: 535 South Upper Street•First Floor of Center Court Complex•Across the street from UK•Next to E-Campus

Billy’s Bar-B-Q

Big Blue QBig Blue Q

Butt Rubb BBQ

J.J. McBrewster’s

Location: 535 South Upper Street•First Floor of Center Court Complex•Across the street from UK•Next to E-Campus

Physical Characteristics

• Seating– Indoor and limited Patio– 75-80 max capacity

• Tables– Miss-matched wooden tables and booths

with miss-matched wooden chairs– Water proof UK plaid table cloths

• Décor– UK memorabilia– Sports-themed– Wood panels

• Lighting– Overhead lamp lighting with a little spot

lighting• Music/Entertainment

– 2 -3 TVs for sports, games, and UK/Lexington news

– Upbeat music

Staffing Plan

Front of the House• General manager• 3 Line Attendants• 2 Cash Register Operators • 2 Bus Boys

Back of the House• Pit Master• 2 Line Cooks• 1 Dishwasher

Marketing Plan

Student Coupon Books

• Full-page ad in Kernel• Coupons with Discounts• Booths and samples during

Campus fairs (K-week)

Mailings/Flyers for Downtown DwellersMailings to nearby residents,

dorms, and other student housings.

Flyers with Promotions and Coupons posted in Downtown and Campus Apartment Complexes

Social Media•Facebook Page -Contests -Facebook Ads •Twitter •Google Adwords

Marketing Plan

UK Affiliates and Families:Family Night: “Kids Eat Free”

every Wednesday.Partner with campus

organizations to raise money for their philanthropic causes.

Promotions and discounts based on UK Sports outcomes and points.

Downtown Professionals:• Business card fish-bowl for a free

meal (1/week).• Flyers and coupons delivered to

downtown businesses.• Catering availability for large

parties at downtown businesses.

*Loyalty card for 10th meal free

Annual Gross Revenue

Budget Item Amount

Revenue per Day $ 3276Food Cost per Day * $ 820

Food % of Revenue 25%

$ 896,440

* Food costs• Tally up Kroger prices of all ingredients• Calculate Kroger price per serving• Per serving wholesale cost is 50%

• Concluding comments– Why will your business plan work?

• Because of strategy?• Unique insights/perspective?• Implementation and execution?