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IBM Confidential

© 2014 IBM Corporation

Big Data and Wellness Brenda Dietrich, Ph.D. IBM Fellow and VP Emerging Technologies Watson

© 2014 IBM Corporation 2

Mobile Social

Cloud

Analytics

The Information Technology Mega Trends

© 2014 IBM Corporation 3

High value opportunities emerge in data

© 2014 IBM Corporation 4

Descriptive

Prescriptive

Predictive

Cognitive

What has happened?

What could happen?

How to achieve the best outcome?

How can we learn dynamically?

Big Data & Analytics

Information Layer How is data managed and stored?

How can everyone be more right … more

often?

Cognitive systems extend analytics

© 2014 IBM Corporation 5

Decision Maker Decision Maker

Search Engine Finds Documents Containing Keywords

Delivers Documents Based on Popularity

Has Question

Distills to 2-3 Keywords

Reads Documents, Finds Answers

Finds & Analyzes Evidence

Watson Understands Question

Produces Possible Answers & Evidence

Delivers Response, Evidence & Confidence

Analyzes Evidence, Computes Confidence

Asks NL Question

Considers Answer & Evidence

Decision Maker

Informed decision making: Search vs. Question Answering

© 2014 IBM Corporation 6

Chosen Solution

Optimal Trade-offs

Feasible Solutions

Opt

imiz

atio

n Vi

sual

An

alyt

ics

Decision Made

Visualization to guide the decision makers toward the best personal choice

Feasible Alternatives Optimal Alternatives

Infeasible Alternatives Beyond Q&A: Getting from SEARCH to CHOICE

© 2014 IBM Corporation 7

A physician can compare, together with the patient, the alternatives according to several attributes such as: –Percentage of success (maximize) –Duration of effectiveness (maximize) –Planned treatment duration (minimize) –Level of adverse effects (minimize)

Example: Communicating and comparing treatment alternatives

© 2014 IBM Corporation 8

Visualize the treatment alternatives

© 2014 IBM Corporation 9

Filter according to availability or patient preferences

© 2014 IBM Corporation 10

Exploring the treatment options

© 2014 IBM Corporation 11

Show tradeoffs between preferred options

© 2014 IBM Corporation 12

Social Behavior

Values

Needs Analysis

Psycho-Profile of Individuals

Individual’s network potential

Multi-dimensional “people analytics”

Hypothesis: linguistic profiles matter in extended interpersonal interactions Is there evidence that some profile parings of patient and caregiver result in better patient compliance? Nutrition Rehabilitation Eldercare

Beyond Q&A: Individual Modeling though word choice

© 2014 IBM Corporation 13

Example of a User-Profile

© 2014 IBM Corporation 14

Generates and evaluates hypotheses

Understands natural language

Adapts and learns

Cognitive Computing

© 2014 IBM Corporation 15

Thank You

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