big data, big revenue

Enabling the Data & Information Culture

BIG DATA, BIG REVENUE

Why big data should be changing the way we market

Improv

e

custom

er

engage

ment!

Improve

customer

retention!

Optimise

marketing for results!

Half the money I spend on

advertising is wasted; the trouble is I don’t know which half. John Wanamaker

Buying Influences are Different

“…when it comes to purchasing decisions, the most influential recommendations come from people we actually know…”

Josh Cantone, Who are the real online influencers?

ReachResonance

Relevance

SmartSet.ca

How ‘social intelligence’ can guide decisions; McKinsey Nov 2012

Consumer-facing companies must be able to gather and manage the right data, turn it into insights, and translate those insights into effective frontline action.Beyond The Hype: Capturing Value From Big Data And Advanced Analytics in:

Perspectives on Retail and Consumer Goods, Mckinsey & Co, No 1, Spring 201

Avis

Lifetime value = current + potential value

Develop

Maintain Nurture

Retain

Curr

ent V

alue

Potential Value

360° view

£ (m

illio

n)

Supply Chain InventoryManagement

Cooling

6

100

5020

40

60

20

80

100

0

DemandManagement

Tesco

Annual Savings

Tesco’s Data Journey

“We’ll be sending you coupons for

things you want before you even know

you want them.” Andrew Pole, Target

Target

OfficeMax

Big data = lots of small data

Exponentially larger VOLUME

Exponentially larger VELOCITY

Exponentially larger VARIETY

“Building out Big Data capabilities too often becomes the end goal itself”.What you need to make Big Data work: The pencil: Matt

Ariker, Forbes CMO Network Article

“…most significant obstacle to big data efforts… is the gap between the need and the ability to articulate measurable business value”

Analytics: The real-world use of big data in financial services

Finding the value

“ … the key is to focus on the big decisions for which if you had better data, … you’d make more money.”

David Court, McKinsey, 2013

Value lies in how quickly you can access, process and use the right data

Without impacting on your reputation

Focus on objectives, not tools

Who can do what?

When?Where?How?

Make it manageable

gary@masterdata.co.za

+27 11 485 4856

www.masterdata.co.za

@Gary_allemann

http://www.linkedin.com/company/master-data-management