big data everywhere chicago: the business value of big data driven by the internet of everything
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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
TOMORROW starts here.
John Zamierowski
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
“The Internet of Everything will provide a 21% increase in Corporate Profits in the next 10 years”
IoE: Happening
Insurance/Telematics Retail Transport
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
IPv6IoE in Your HomeHow many IP addresses do you have?
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
How Will the Internet of Things Change Basketball?
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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Made by
Humans
http://cities.human.co/
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Sense Collect Analyze Decide Actuate
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Platforms & Enablement
Applications
Building Blocks
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“Big Data” (U.S. Estimates)
PAYD EV Clearing And more… ITS TSP
Source: Cisco IBSG Automotive 2012
Remote Diagnostics
Connected vehicle care
Navi + traffic
Driver behavior
Driver vitals
Vehicle vitals
eCall/ ACN
Virtual Black Box
Vehicle recovery
Available station
Reservation
Charge amount
Price + payment
Smart grid data
Cybernetic traffic
management
Crash prevention
Smart road pricing
Infotainment
B2B/G service
Smart LBS
Meshed maps
250 M vehicles
7,000+ variables
24,000 for EVs
Per day/ second
100 M drivers
100 trips/ month
500+ variables
Per second
< 5 M EVs
< 5 M homes
< 400 k public CS
500+ variables
Per minute
50-100 M on route
2.5 M traffic lights
2 M cameras
Billions of sensors
100+ use cases
500+ var. each
Per millisecond
300 M drivers /
passengers
5 M enterprises
100+ use cases
100+ var. each
Per second
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Society
Fewer crashes
Lower traffic/road/toll
operation costs
CO2 reduction
Vehicle User
Lower insurance
Lower operation cost
Less time stuck in
traffic, more productivity
Internet of Cars Service Providers
Traffic guidance, navigation,
emergency services
“Google on wheels,”
PAYD insurance,
location-based services
Auto OEM/OES
Lower service/warranty costs
New profit pools
Architectural savings
$ 550
$420
$300
$160
Benefits per vehicle, per year
Source: Cisco IBSG Automotive and Economics Practices, 2011
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Cisco IoE in Retail: Business Relevant
Almost 40% of shoppers use
in-store Wi-Fi to browse retailer’s website
6 in 10 shoppers use their mobile phones for
assistance in stores
Nearly 50% look for deals, coupons and offers online
to use in store
46% buy products in-storeafter using mobile device
to research them
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Retailer’s ability to build their brand – and personalize the shopper’s experience – needs to align with their mobile strategy
• 73% have m-commerce
• < 14% integrate into social media
• < 20% support rich media
• < 29% allow scanning
Cisco IoE in Retail: Business Relevant
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Facebook and Cisco Let Brick-&-Mortars Demand Customers Check-In to Get Wi-Fi
Those who oblige are dropped on the
business’ Facebook page, and their
anonymous, aggregate demographic info is
passed to the merchant
Consider this:
1. Avg. value of a check-in: $134 - $174
2. Cisco Meraki study of 29 retailers = 4x check-in increase as
average
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The “Third Platform” for IT industry growth is emerging, will drive the bulk of IT industry growth in 2011-2025+
Millions of new apps and services will be built on this emerging platform
These apps and services will be built on innovative mash-ups of cloud, mobile devices, mobile apps, social technologies, big data/analytics, and more
16
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Enabling IoE Workloads: Faster, Cheaper DataNew application requirements are driving new, disruptive infrastructure deployment models
Traditional Emerging
20Hot Data
Warm Data
Cold Data
Networked Storage Array
20-15k/TB
SW&HW
One View
10-100X
faster
Costs 10-
40X less
Flash
Flash
Cold Data
Warm Data
Hot Data
I/O Intensive Tier
Capacity Tier
HDDHDD
HDDHDD
Off
Pre
mis
eO
n P
rem
ise
Cloud
500/TB
SW&HW
CISCO CPA
Cisco
Invicta
Warm Data
$120/TB/4yrs
($2.50 - $10/tb/m)
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UCS Rack-Mount Servers UCS Blade Servers
UCS ManagerDeploy, Manage, Monitor
Cisco Enterprise Scheduler
Hadoop Connectors
Big Data
Ecosystem
SAN Arrays
Enterprise Applications
Availability
Backup Snapshot
Uniquely CiscoCombine Enterprise and Big Data Platform into One
Extendable to Multidata Center Implementations for Disaster Recovery and
Business Continuity
Wisdom from
the Cloud
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Infrastructure driver like we have never seen
Investments in “Connected Everything”
Investments at all layers of the infrastructure
How will you capture your share of the $19t value
at stake?
Thank You
TOMORROW starts here.
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IoE: Disrupting Application Architecture
Operational/Transactional
Applications
Data Warehouses
and Marts
Dashboards & Reports
ReportsExtract Transform Load
Actuate
Big Data
and NoSQL
MPP Data Warehouses
and Marts
Real-Time BIOperational/Transactional
Applications
Extract Transform Load
Extract Transform LoadWisdom from
the Cloud
Machine Data
Traditional
Emerging
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