big data is here and now

BIG DATAis not the next big thing

It Is Here And Now

rubenmartinezs

Ruben Martinez

BIG DATA is not the next big thing, is here an now

Humans and machines create 2.5 Exabytes (2.5 x 10

18

bytes) of data every day

BIG DATA is not the next big thing, is here an now

Individuals create around 70% of that information

BIG DATA is not the next big thing, is here an now

Your mobile phone and your web browsers are generating loads of

data

BIG DATA is not the next big thing, is here an now

Your debit card too

BIG DATA is not the next big thing, is here an now

Sensors employed in power grids, medical, meteorological,

biological and military systems need to be stored and processed

BIG DATA is not the next big thing, is here an now

it will grow 50x in the next 10 years

There is more to Big Data than just size

Speed is key in time-sensitive or real-time applications

THIS IS BIG DATA

BIG DATA is not the next big thing, is here an now

big data hadoop mapreduce nosql

Big Data: from technology to business

Web Search by Google Trends world-wide from 2004 to 2012

The searches “Big Data” are booming in frequency in the last 12 months. They grow faster than the popularity of the technologies involved in it (Hadoop, MapReduce, NoSQL)

BIG DATA is not the next big thing, is here an now

What is this hype all about?“Data science is the new black”

Tim O’Reilly, March 2012

Imagine business intelligence on

steroidsYou may increase revenues… or improve margins:

o predict customer lifetime

o decide how, where and exactly when to spend the marketing

budget

o manage stocks

o hire staff

o hedge risks or finance investments…new applications and uses are found every day

BIG DATA is not the next big thing, is here an now

Is Big Data for you?

Your recipe of success includes:

Infrastructureprocessing facilities and networks are getting cheaper

Softwaretools are developing at break-neck speed

Talentexpertise, insight and inspiration to ask the right questions.

Ability to changeinformation silos need to open up to sharing environments.

“More data beats better algorithms, but better questions beat more data”

Gregory Piatetsky, KDnuggets, October 2012

…it’s not the data, it’s what you do with them

BIG DATA is not the next big thing, is here an now

Thank you.

rubenmartinezs

Ruben Martinez

Find more about Big Data at Paradigma