big data - sander duivestein (sogeti)

BIG DATA Sander Duivestein

V I N T | Vision • Inspiration • Navigation • Trends

@duivestein

V I N T | Vision • Inspiration • Navigation • Trends

V I N T | Vision • Inspiration • Navigation • Trends

from ELECTRICITY to INFORMATION

V I N T | Vision • Inspiration • Navigation • Trends

V I N T | Vision • Inspiration • Navigation • Trends

INFORMATION is EMOTION

1 ADDICTION

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THE APP EFFECT

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EVERYONE IS ADDICTED IN 2020

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INFORMATION is the new HARD DRUG

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INFORMATION is the new RELIGION

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2 CONTROL

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RISE of the CONVERSATION SOCIETY

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from MASS MEDIA to MEDIA MESS

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MARKETS are CONVERSATIONS

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NEWS no longer BREAKS, it TWEETS

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TWITTER is a HUMAN SEISMOGRAPH

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WHO’S IN CONTROL?

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V I N T | Vision • Inspiration • Navigation • Trends

V I N T | Vision • Inspiration • Navigation • Trends

THE DARK SIDE OF SOCIAL MEDIA

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V I N T | Vision • Inspiration • Navigation • Trends

ATTENTION IS SCARCE

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INFORMATION OVERLOAD

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3 ENGAGEMENT

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WE THE WEB

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7 BILLION PEOPLE

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DIGITAL FOOTPRINT

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WE ARE ALL CONNECTED

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INTERNET OF THINGS

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REALTIME is the NEW PRIME TIME

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We are moving from the MECHANICAL AGE OF SPEED into the DIGITAL AGE OF REAL TIME.

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1768 1848

1918 1974

1971

1793 1829 1829 1873 1875 1893 1908 1929

2008 ?

Water Steam Oil Energy ICT

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1

2 3

4 5

6 GDP

Time

Water

Steam

Oil

Energy

ICT

NBIC

1771 1829

1875

1908

1971

Atoms Bits

We are moving away from a world of ATOMS towards a world of BITS.

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DATA is the NEW OIL

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WEB OF PEOPLE SOCIAL GRAPH

FACEBOOK

WEB OF THE WORLD INTEREST GRAPH

TWITTER

WEB OF PAGES LINK GRAPH

GOOGLE

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DATA

INFORMATION

KNOWLEDGE

WISDOM

DIKW+ HIERARCHY

ENLIGHTENMENT

FUTU

RE

PAST

UN

DER

STA

ND

ING

\ C

ON

TEX

T

WHAT HAPPENED?

WHY DID IT HAPPEN?

WHAT IS HAPPENING?

WHAT IS LIKELY TO HAPPEN?

HOW CAN I MAKE IT HAPPEN?

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4 POST-PC

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V I N T | Vision • Inspiration • Navigation • Trends

INFORMATION at your FINGERTIPS

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HUMAN BODY is the CONTROLLER

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BRAIN INTERFACES

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INFORMATION gets under our SKIN

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TECHNOLOGY is an EXTENSION OF MAN

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All media are extensions of some human faculty. Mental or physical. The wheel is an extension of the foot. Book is an extension of the eye. Clothing is an

extension of the skin. Electric circuitry is an extension of the central nervous system. The

extension of anyone's sense, displaces the other senses and alters the way we think. The way we see the world and ourselves. When these changes are

made, men change.

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SINGULARITY is NEAR

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5 CONCLUSION

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PEOPLE of the SCREEN

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INNOVATE and EXPERIMENT

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QUESTIONS

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@duivestein

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