big data: small screen location-based services 2.0

Big Data: Small ScreenLocation Based Services 2.0

Kevin Foreman, Vice President, Mobile ApplicationsINRIX Inc.June 26, 2012

Big Data: Small Screen – LBS 2.0

• Where we are today?• LBS 1.0

• Where are we going with Big Data?• LBS 2.0

• New Opportunities for You

LBS 1.0

Where are we today? LBS 1.0

Local Search“What’s around me?”“Where can I find retailer X?

Where are we today? LBS 1.0

Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?

Where are we today? LBS 1.0

Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”

WagJag: local restaurants, spas, activities, events, etc.

Where are we today? LBS 1.0

Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”

Where are we today? LBS 1.0

Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”

“?” 8th most searched brand

Where are we today? LBS 1.0

Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”“What are the store hours of X?”

Where are we today? LBS 1.0

Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”“What are the store hours of X?”

LBS 1.0

Mobile Search70% acted upon within sixty minutes

Desktop Search70% acted upon within 1 week

Source: Bing published results Jan 2011

Where are we today? LBS 1.0

Turn-by-Turn Navigation

Once I’ve searched,

“How do I get there?”

Where are we today? LBS 1.0

Traffic

“What does traffic look likea while ago on the major roads?”

Where are we today? LBS 1.0

Small Data: Small Screen

LBS 2.0

Where are we Going? LBS 2.0

Big Data

How big is big?

Traffic Requires Broad Input Sources• 500+ commercial, consumer and government sources• Nearly 100 million connected drivers, throughout the day• Tens of billions of useful data points per month

Traffic Requires Context

Traffic FlowSpeeds & Congestion

IncidentsThe “Why” of Flow

EventsAll Event >5,000

Community100,000+ Reporters/mo

Traffic CamerasThousands of Feeds

Road ClosuresConstant Tracking

Traffic Fusion Engine

INRIX Predictive Data

Historical Traffic Related

MetadataIncidents, Weather,

Events, Schedules and Holidays

Historical Traffic Flow

Data

Bayesian Prediction Engine

Current Traffic Conditions Across Network

Current & Forecast Weather Incidents Sporting Events, Holidays & School Schedules

Real-Time and Forecast Traffic-Related Metadata

Training Data

Concerts & Other Major Events

Actual Predictions

Time

Start Time

12.00pm

0

12.15pm

15

12.30pm

30

12.45pm

45

1.00pm

1hr

2.00pm

2hr

6.00pm

6hr

6.00am

Next Day

Road Segment 1

6.00pm

Next Day

INRIX Predictions

Dynamic Predictive Input

Road Segment 2

Road Segment 3

Where are we Going? LBS 2.0

Big DataHigher order questions“How does traffic compare to last year”?

Canadian Traffic Comparison

• Traffic congestion down 22% in ‘11 compared to ‘10 • Traffic congestion is down in ‘11 from:• 15% (Vancouver)• 28% (Ottawa)

• Why? Traffic is a leading economic indicator.

Canadian Traffic Opportunity

However, traffic is still a problem

Worst traffic cities are for hours wasted annually:• Montreal: 39 hours wasted • Vancouver: 35 hours wasted• Toronto: 28 hours wasted • Calgary: 15 hours wasted • Ottawa: 13 hours wasted

Canadian City Traffic Factoids

MetroWorst Day

Worst AM

Worst PM

Worst Hour

Best Weekday

Best Weekday AM

Best Weekday PM

Best Weekday Hour

Calgary Fri Tue FriFri 4-5pm Mon Fri Mon

Fri7-8am

Montreal Thu Tue FriFri 4-5pm Mon Fri Mon

Fri7-8am

Ottawa Tue Tue TueTue 5-6pm Mon Fri Mon

Fri8-9am

Toronto Fri Wed FriFri4-5pm Mon Fri Mon

Fri7-8am

Vancouver Fri Thu FriFri4-5pm Mon Fri Mon

Fri7-8pm

Where are we Going? LBS 2.0

Big DataHigher order questions“How does traffic compare to last year”?“What’s my fastest route home?”“What traffic incidents are in front of me?

Personal - INRIX Traffic

Guaranteed Satisfaction…

Personal - INRIX Traffic

Guaranteed Satisfaction… or double your traffic back!

INRIX Traffic v4 for iPhone/iPad

What’s the best time to leave?

What’s my fastest route home?

What’s my arrival & travel time home?

What’s the delta of my 1st and 2nd route?

Notify my spouse of my Arrival Time

Where are we Going? LBS 2.0

Big DataHigher order questions“How does traffic compare to last year”?“What’s my fastest route home?”“What traffic incidents are in front of me?“How do I get there, given real-time traffic”?

Top iPhone Apps Using Traffic

Application Grossing Rank* Traffic Source

MotionX GPS Drive 1

Garmin USA 2

TomTom USA 3

GPS by Telenav 4

Navigon Mobile Navigator USA 6

Navigation by Telenav – Telenav GPS Plus 7

Navigon Mobile Navigator North America 8

Garmin StreetPilot On Demand 9

INRIX Traffic 16

Magellan Roadmate USA 17

Gokivo GPS Navigator 27

CoPilot Live North America 51

9 of the top 12 grossing iPhone navigation apps that use traffic use INRIX traffic as the data sources

* - Source=AppAnnie

Where are we Going? LBS 2.0

Big DataHigher order questions“How does traffic compare to last year”?“What’s my fastest route home?”“What traffic incidents are in front of me?“How do I get there, given traffic”?“What’s my actual arrival time?”

INRIX is taking the “E” out of “ETA”

ETA

Where are we Going? LBS 2.0

Big DataHigher order questions“Gas in front of me?”“Groceries on my route WITHIN the store?”“Parking lot availability?”

Where are we Going? LBS 2.0

Big DataHigher order questions“Gas in front of me?”“Groceries on my route WITHIN the store?”“Parking lot availability?”

Anything with real-time data, directional data or comparison data

Opportunities for you

Opportunities for You

• Answer THIS question. “Why are you asking?”• “Where is store X located in the Mall?• Why are you asking?• “I’m looking for a Father’s day gift?”

• Attack anything paper-based• Yellow pages• Maps – Road, airport, mall, universities• News

• Attack anything broadcast with personal-cast

Thank you!