big dipa & associates

BIG DIPA & ASSOCIATES

-Offering Different Alternatives to the Late Night Experience-

Max Redmann, Dan McConnell, Dipa Gurung

Our Goal: To put a new spin on the Late

Night Kise concept in order to increase participation on campus.

Find new ways of attracting both students and faculty.

Demographics: 45 people surveyed; 15 males and

30 females 18 upper classmen 27 under classmen Everyone involved had heard about

Late Night Everyone who had purchased meal

plans would attend more if plan covered Late Night option

Survey Says:

010203040

Yes Yes No

Opinion on Food:

Really Enjoyed the Food

Liked Some of The Food

Disliked the Food

No Comment

0 4 8 12 16

# of People

# of People

Based off research… Students know about Late Night

but not all attend If meal plans covered Late Night,

attendance would improve Students want a place to study in

the evenings over a place of entertainment

Opinion of food is relatively good, but most had no comment

So….. Based off our results, we believe

that students want a NEW environment to study, eat and socialize.

Late Night Kise is just not appealing enough to students to keep attendance up and steady

NEW NAME! “THE UNION LOUNGE” Strategy: To offer a new option for

late night food that offers fast service, great food, and student collaboration

Theme: Welcome to your night

Relocating:

The Food: Add salad bar

Healthier options along with current food that’s offered

- gluten free products- organic foods

Advertisements: Advocate Poster’s

-located in: CMU, Kise, Dorms, etc. “Footsteps” Banners Flyer’s

-Banner-

“Footprints”

Flyer

Promotions: Facebook Scan Codes Punch Cards Use of MSUM Meal Plans “Demo” Night Opening Week Specials Weekly Drawing All Campus E-mail lists

Samples:Punch Cards

Scan Code App-Apply to: ~Posters ~Banners ~Flyers ~Facebook

Media Expense ChartSales

FacebookAdvocateBannersPostersFlyers

$4,200$3,000$900$333$216

Total:$ 8,649

Production Payment:

Agency Compensa-tionProduction

$4,500

$1,250

Total: $5,750

Promotion Budget:Facebook PageMini-Demo NightPunch CardsScan Codes + SubsciptionOpening Week SpecialsFree Meal + Prize Draw-ingsCampus EmailsRadio Ads

$500.00$400.00

$250.00

$100.00

$650.00

$1,500.00$0

$0

Total: $3,400.00

Total Budget:Price

Media ExpensesProduction and PaymentPromotion

$8,649

$5,750

$3,400

Total: 17,800

In Conclusion: The Union Lounge is a newly

relocated late night event Offers new healthy salad bar and

organic foods Will be advertised through

multiple media outlets on campus. This will be a brand new way of

enjoying the late night food options and will put a new face on staying up!

Thank you! We at Big Dipa & Associates would

like to thank you for all you time and attention

Have a great day!!