big pharma market failure - promo 2 - missouri health care ... · big pharma: market failure is a...

BIGPHARMA:MARKETFAILUREWednesdayMay242017Twoscreenings: 2:00and6:30PM90minutes, includingdiscussionFreeregistrationrequiredSt.LouisCentralPublicLibrary1301OliveSt.,St.LouisMO63103

Feelinghammeredbyout-of-controldrugprices?Ifyourdoctorprescribedadrugonwhichyourlifedepended,howmuchwouldyoupay?

RichardMasterisCEOofMCSIndustries,amid-sizedAmericancompany.Lastyearhiscompanyspentoverhalfmilliondollarsonprescriptiondrugsforhisemployees.Sometimestheannualcostofonedrugcanbemorethandoublethesalaryofasingleemployee.

Masterpulledtogetherateamofdocumentaryfilmmakersandresearcherstogobeyondtheheadlinesandconnectthedots.Histeaminterviewedtopexpertsanddoctorstofindanswerstokeyquestions.

Howmuchdopharmacompaniesreallyspendonresearchanddevelopmentoftrulyinnovativedrugs?Do"freemarket"principlesimpactdrugpricesandcontrolcost?Dothenormalrulesofbusinessapplytothepharmaindustry?HowdoTVadsimpactconsumersanddoctors?Hewantedanswerstoessentialquestions.Ultimately,hewantedasolutionthatmadebusinesssenseforhiscompanyandhealthsenseforhisemployees.

BigPharma:MarketFailure isanewdocumentarythat looksatthefactsandmakesaneffectivebusinesscaseforrealizablechange.Itisacompellingdramathatrevealsthetruthofpharmacostandwhatwecandoaboutit.

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