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Plovdiv, 01.02.2017

Biomass Trade Centres

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Agenda

I. Development of bioenergy and BLTC´s in Austria

II. Common Marketing and common trade strategies

III. Practical tips from 10 years of experience

IV. Contract models for BLTC

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Location and Key Facts of Styria

1 Mio. ha

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Starting positionHigh potential but no cooperation and knowledge gap

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Business environmentStyria as birthplace of small biomass district heating plants

Source: Lk Steiermark., 2013

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Business environment600 Biomass Heatingplants in Styria 1995 - 2015

Source: Lk Steiermark., 2013

80% operated by farmers and forest owners (700MW)

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Business environmentRaising sales figures - small biomasse boilers

Source: KWB, Herz; 2015

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Support Lk Steiermark and WVB GmbHconcrete steps and instruments

Criteria for a BTLC in Styria

The operator group must consist of at least 10 forest owners. The minimum quantity

stored are 500 m³ energy wood or the caloric equivalent of 1 Mio. kWh energy

Minimum requirements to meet BTLC quality criteria: covered storeroom,

weighbridge, oven, adequate machinery, billing by weight and water content,

sufficient storage area for the raw material

Products: wood chips P16 - P100; Log wood A1, A2, B1, (EN ISO 17225) pure

vegetable oil, hay pellets, maize rod, contracting of heat and green electricity

“Biomassehof Steiermark” is a protected brand with clear defined quality criteria

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Wood chips 150.000 loose m³

Wood logs 5.000 cubic metre

Energy value 130.000 MWh

Oil-equivalent 12,500 toe

CO2-savings 21.300 tons

Turnover ~ € 3,5 millions

Investments ~ € 4,5 millions

New jobs ~10 + secure of already existing jobs

Radius of action: 30 – 40 km

„Wood fuel of the short distance“

Source: LK Stmk / WVB GmbH, 2015

Biomass Trade centers in Styria

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Our products

Woodchips from timber:

P31,5 – P63 M25 – M35

Split logs:

1m, 50cm, 33cm, 25cmbeech unmixedmix. Hardwood

small units:

Bags, 15kg carton box, 12kg

Woodchips from harvesting resditus

/ byproducts:

P45 – P100 M40 – M55

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Waldstein 2006

Source: LK Stmk / WVB GmbH, 2006

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Pölstal 2008 Pölstal

Source: LK Stmk / WVB GmbH, 2008

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Hartbergerland 2009 Hartbergerland

Source: LK Stmk / WVB GmbH, 2009

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Raabtal 2013

Source: LK Stmk / WVB GmbH, 2013

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Biomasse Trade Centres in Styria – Common marketing and transfer of know how

Hartbergerland

Leoben

Pölstal

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Why do we need a strong brand?

For production companies brands offer the possibility to

highlight the characteristics of their products, to give them an image

For consumer brands are a relief to orient themselves on the market.

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Marketing Structure Plan for Biomass Trade Centers in StyriaHyperlink to Word Doc

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The association „Biomassehof Steiermark“

Association BLTC Styria:

3 meetings per year for knowleadge transfer and exchange of experience

Main tasks of the association:

public relationOrganize and develope folders, give aways and information brochuresmarketing the label „Biomassehof Steiermark“organize study tours promotion on fairs and events

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Marceting Training WS with operators

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Open Day at the BTC – Announcement

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Open Day at the BTC – Announcement

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Open Day at the BTC – demonstrations

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Information stand at fairs

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Information stand at fairs

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Guided Tours on the BTC

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Strategic cooperations with companies

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Wood Chipper at a Biomass Trade Center

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Give Awaysmatches, note pads, lighters, sticker,…

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Adverts in regional newspapers

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Common identification

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Consumer friendly booklets and brochures

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Common flyers and leaflets

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www.biomassehof-stmk.at

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Biomass Supply Contract

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Biomass Supply Contract – Annex

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Supply Agreement on the Delivery of Wood Chips

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Contract purchase Timberwood

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I am happy to answer your questions

Dr. Christian Metschina

Chamber of Agriculture and Forestry in Styria

christian.metschina@lk-stmk.at

Martin Gaber

Waldverband Steiermark GmbH

martin.gaber@waldverband-stmk.at