biz model fof smart energy glass

Smart Energy Glass

Jesús Enrique Tandazo Valencia A0093250M Navil Yorba Solis A0093574w Youssef Sekkat A0094351H Wang Xu A0103327U Jeroen Hubertus Gerardus Derks A0104628J

1. •Smart Glass

2. •The technology

3. •Customers

4. •Value Proposition

5. •Value Capture

6. •Scope of Activities

7. •Strategic Control

Windows

Windows are a two-way street regarding efficiency

We need them for light, fresh air, beauty, and connection to the outdoors

But they are a hole in the wall as energy is concerned

Smart Energy Glass

https://www.youtube.com/watch?v=yN0UfVy-gAI

Smart Energy Glass

Smart Energy Glass

Peer+’s Smart Energy Glass

Changes opacity

Filters sunlight

Reduces energy costs of solar over-exposure

Generates electricity from the blocked sunlight

The Technology

Incident solar radiation enters glass

Within the glass there is an active SEG layer that switches the state (opacity) of the glass

The SEG layer scatters the light to the edges of the window

Photovoltaic cells capture the energy

3 different modes

Visual Light Transmittance

± 35 % ± 70 % ± 30 %

Maximum energy generating efficiency

50W/ m2 25W/ m2 60W/ m2

Opacity Modes

General solar panel efficiency: 130W/ m2

Technology Value Proposition

Increased user comfort Controllable shading reduces glare Instant switching response

Energy saving Reduce cooling load without increase in lighting Energy harvesting gives autonomous power supply The energy surplus will be used for lighting and ventilation

Easy use Remote controlled Simple installation

Customers

Buildings Non Residential

Offices

Wholesale & Retail

Educational

Hotels & Restaurants

Hospitals

Sports Facilities

Others

Residential

80% to 85% of the flat glass market corresponds to Buildings

PEST Analysis

E

T S

P

Political • Government Support • Tax exemption scheme •Energy saving Regulations for office buildings

Economy • Market with great potential •Investment in green energy •Office buildings more likely for renovations

Social •Concept of green energy • Yearn for new technology to upgrade the lifestyle •Glass wrapped buildings everywhere

Technology •Revolutionary and user-friendly approach • easy to use: remote controlled, simple installation • Proven workable

SEG

Office Buildings New buildings

Major renovations 40% of glass consumption worldwide

Our Target Market

Lot of glass

Interested in green energy

Interested in energy saving

Mostly under legislation about energy performance

Aware about their footprint in the world

Support from the government

The south side of the building has to have most of the glass

Where To Start ?

Europe

Why Europe?

Aware about their footprint

Over the last 20 years in Europe electricity consumption in European non-residential buildings has increased by a remarkable 74%

The main legislative instrument in Europe is the 2002 Energy Performance in Buildings Directive (EPBD) and its 2010 recast

•Setting up EU–wide nearly Zero Energy Buildings requirements

•When existing buildings undergo ‘major renovation’, their energy performance should be upgraded.

•Insulating glass for the windows

Building glass market

•renovation of existing stock , represent the vast majority of buildings and the biggest potential in energy savings.

•European coated glass market: 175 million euros, +15% per year!

Government support

•EU structural funds and resources from other EU and international sources are also available for renovation works, particularly in the Central and East region countries

•Specific support depending on each of the countries

Ambition is to see all EU buildings renovated between now and 2050

What Other Potential Places?

Singapore

Final Energy Consuption by sector

Why Singapore ?

Solar PV systems

•Viable source of renewable energy

•Equatorial location of singapore

Energy consumed by the buildings

•30% to 50% is from cooling system

new legislative requirements

•minimum Green Mark standard when a cooling system is installed or changed

•submit energy audits on the cooling system once every three years as well as energy consumption data every year

•Branching with BCA to promote sustainability such as reducing water and energy consumption by adopting best practices in environmental design.

New regulatory measures with the old one will help meet Singapore's target of greening 80 per cent of building stock by 2030

Where Else?

India

Why India?

Buildings in India consume about 20% of the country’s total electricity

The green rating systems followed in India are

•LEED India- administered by the Indian Green Building Council (IGBC);

•GRIHA -Green Rating for Integrated Habitat Assessment developed by TERI (The Energy and Research Institute)

Market

•Solar-powered equipment and applications would be made compulsory in all government buildings, as well as hospitals and hotels.

•The construction industry growing at rate of 10% compared with the world average of 5.2%

Government support

•Launched the Energy Conservation Building Code (ECBC) under the National Building Codes and Standards

•Is voluntary not yet compulsory

Most green buildings in India are coming up in Mumbai and Chennai. Mumbai, being the financial hub of India, is more preferred by large MNCs, especially financial conglomerates

And Eventually…..

The World

Isolated Smart glass

Solar protection (SP) 10 to 50

Switchable Smart Glass (clear/opaque)

Electrical switch to switch modes

Direct Competitors

Control the amount of Sunlight entering the office

Added aesthetic value to the office

Different Colors & material selection

Electrical or manual models

Secondary Competitors

Sound proof

Fire Resistant

Solar control

Solar cells

Reduced Dependence on Fossil Fuels

Environmental Advantages

Indirect Competitors

We combine the best out of 3 products:

Switchable Smart glass (dark/bright/privacy)

Windows delivered in any desired color

Autonomous power supply (integrated solar cells)

Wireless Installation Energy generated within the glass will power the

switching and the remote control receiver

Only window with Payback!

Peer+

Comparative Pricing

Standard isolation glass

HR++ Sunblocking glass

Peer+ Smart Energy glass

Features Standard insulation

• Insulation • Sun reflecting

• Controllable opacity

• Filters sunlight • Generates

electricity

Price S$ 50/ m2

S$ 140/ m2

S$ 160/ m2

Payback time 0 More than 10 years • 5-9 years • 3-5 years with

government support

• Even less with use of energy surplus

Low

High

Average

Peer+

HR++ Viridian

Smart Glass International Pro Display

Automatic Blinds Conventional Blinds

Market Comparison

Market Comparison

Viridian

Automatic blinds

Conventional blinds

Prodisplay

Smart Glass International

Expensive

High Efficiency

Hr++

Peer+

Low Efficiency

Cheap

2 strategies:

• Short-term strategy: the SEG is unknown, so Peer+ has to sell directly the product to:

• companies that want to build/renovate their office buildings

• Renovation companies and building contractors

• Long-term strategy: Glass manufacturers pay Peer+ for the use of the SEG technology. They pay a commission for each SEG sold

Method Of Value Capture

Short-term Strategy

Renovation firm

Building contractors

Agreements with glass manufacturers

Peer+ sell the SEG to companies for their office buildings, sometimes through renovations companies or building

manufacturers

Long-term Strategy

Renovation firm

Building contractor

Glass manufacturers Pay a commission to Peer+

for each SEG sold

Final customer Companies’

office buildings

Cost Structure

Mainly R&D

Manufacturing (during the

first stage of the launch)

Promotion and Marketing

Scope Of Activities-R&D

Peer+ located at TU/e campus

Many TU/e lab facilities:

Chemical synthesis

Optical characterization

Test facades

Closely related research area’s:

Solar concentrator and LC

Intelligent facades

Light institute

In close collaboration with:

MiPlaza of Philips Research

Dutch Polymer Institute - Value Centre

Chemical industry

Scope Of Activities-Operation & Marketing

Glass Manufacturers

Building Contractor

Renovation Firm

Final Customer

First entrant : first smart glass with energy saving feature

Strategic Control: how to sustain profitability?

-> Peer+ has already planned future versions of the SEG

-> Not sufficient

Patents to protect the technology

R&D: Continuous improvements to always have a better product