bizjournal preso july 2015 (final)

Social Media For Lawyers, Financial Advisors & SMB Owners

Casey Hall

75% of attorneys maintain a

LinkedIn profile for professional purposes

*2014 ABA Technology Survey

19% of law firms maintain a Twitter presence (27% of attorneys are

personally on twitter, but only 10% us it for professional purposes)*2014 ABA Technology Survey

23% of attorneys have had a client retain

their services as a result of the attorney’s social media activity (22% don’t know if they have)*2014 ABA Technology Survey

86% of attorneys that use social media

primarily consume content and seldom or never participate

*2014 ABA Technology Survey

• Social Media Platforms– LinkedIn– Twitter– Facebook–Blog

• Social Media Strategies–Developing your professional

network– Lead Generation–Digital Marketing Strategy

LinkedIn, no longer just your online resume

LinkedIn, no longer just your online resume

LinkedIn, no longer just your online resume

LinkedIn Groups

LinkedIn Profile• I look at the LinkedIn profile

of every person that I am going to meet with professionally.• Use a professional headshot.• Consider whether you are

using it to find your next job or your next client.

Use the Summary field

Check yourself

TwitterShort form (140 character), real-time communication.

Listening is at least as valuable as posting.

Use an online tool to schedule tweets (Buffer, Hootsuite).

Everyone can see your tweets.

Twitter Profile

Use a professional headshot.

Include your practice area and geography.

Make it personal. (use Twitter as yourself before using as your firm)

Twitter Listening

Use a tool like Hootsuite.

Set up searches for yourself, your clients, and your prospects.

Follow and RT thought leaders (@MNBar, @Westlaw, @ABAJournal) and leaders in your practice area

Twitter Listening

Facebook

Facebook

Blog• Your own blog posts are

the best content to share in social media.

• Consider your audience.

• Use commonly asked questions as your inspiration

Valuable

Credible

Original

Blog Platforms

• WordPress.com• Squarespace• Blogger• LinkedIn• Your website

Social Media Weekly Cadence

• 3 Linked in posts, shares, or comments• 15 tweets or RTs each week • 1 Blog post• 2 Facebook posts

So what?

Social Media Strategies

• Developing your professional network• Lead Generation• Digital Marketing Strategy

• Social Media Strategies–Developing your professional

network– Lead Generation–Digital Marketing Strategy

• Social Media Platforms–Blog– LinkedIn– Twitter– Facebook

Referrals are a major source of new clients for most attorneys

Lead Generation

• Be a resource for potential clients when they are looking for answers to legal questions.

• Put your best foot forward when clients are investigating and comparing you to other attorney.

More• Paid social promotions

• Personal branding

• Google Alerts

• Other social platforms

• Analytics

Resources

• http://blogs.findlaw.com/technologist/2014/01/50-twitter-accounts-lawyers-should-follow-religiously-part-i.html

• http://www.americanbar.org/groups/departments_offices/legal_technology_resources/resources/social_media.html

• http://associatesmind.com/2015/06/08/a-social-media-primer-for-new-lawyers-2015-edition-part-2/

• http://kevin.lexblog.com/social-media-networking/

Thanks! Questions?

• @MSPBJnews• @MSPBJ_Blomseth• @exsminnesota• @tomaszmajewski

• @CaseyHall_