bizwrite.co.za sales and marketing crash course

Quick Sales and Marketing Course

by Aiden Sookdin

– Do you want to get a sales call on a Monday Morning?

– Most professionals are planning frantically for the week ahead.

And you should be doing that too!

Part 1: Why I never start a relationship on a Monday (sometimes)

No prep – no sales... Monday is a preparation day

• Do follow ups – Update Existing Clients First!• Plan your week of sales Identify the big hitters...

(the deals you want to sign) • Check out your prospect on Facebook, Twitter,

Linkedin• Write sales and marketing letters, call scripts

and introduction emails• Manage your leads and get some admin done

Timing is everything...

Best read rates for emails occur between 8am and 9am best time to call – 8am to 9am

Part 2: Pick the best communication channel

• Understand the people you’re communicating with – Pick the best channel to make first contact – Write effective introduction emails – Leave voicemails that get returned

• Engage more effectively using these three sales techniques

1. Get into the mind of the buyer2. Be polite, try different approaches3. Master the art of persuasion

Pick the best channel to make first contact

• Test, test, test, test • Start with an email, then a call• Start with a call – Follow up• with an email• What gets you the best

response• Social Media Maybe?

How to write effective introduction emails

Get creative!

• Study your products• Brainstorm once a week • Feedback sessions• Share ideas• What worked and what didn’t?• Test something new...

Master the art of persuasion

• Focus on the customer• Listen to the customer• Don’t rush into to it• Be polite, calm, reassuring

Part 3: Five habits of a great sales people

1. Never make a promise you can’t keep... Under promise – Over deliver

2. Set big goals “Big, Hairy, Audacious Goals” 3. Build long-term relationships – The quick buck never lasts 4. Test, test, test and when you’re done testing... Test again! 5. Drive your marketing efforts – 70% sales 30% admin

I’m almost done....

My experience...

BizWrite ...Writing Services• Business Plans • Website content • Business letters and reports • Corporate business profiles • Technical instruction manuals • Proposals and tenders • Press releases and articles • Advertising and marketing • Speech writing • Internal training manuals • Press releases and articles • Newsletters and blog posts

Training ServicesBizWrite professional business writing course After this course you’ll know how to draft a range of professional and persuasive

business communications including letters, emails, brochures and website copy. BizWrite guide to winning proposals and tenders if you need to persuade prospective clients to choose your products and services. This

course will show you how to create winning tenders and proposals. The BizWrite guide to media training When your business is in the spotlight, interviews for publications, radio and television

can be stressful. Let’s shape your message for the audience, control the interview. Strategic internal communications training This course teaches you to construct exceptional communications that will motivate,

persuade and drive your employees to collaborate with you as you take your company forward.

Thank You

Aiden Sookdinwww.bizwrite.co.za

0823704280info@bizwrite.co.za