blog strategy by ankesh kothari
Post on 27-May-2015
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Idiot Proof Idiot Proof
BloggingBloggingStrategies Your Grandma Can Strategies Your Grandma Can
Use to Create a Use to Create a SuccessfulSuccessful BlogBlog
The Story of The Story of Ram & ShyamRam & Shyam
The Story of The Story of Ram & ShyamRam & Shyam
Moral: Think Pipelines! Moral: Think Pipelines! Build a SYSTEM.Build a SYSTEM.
Definition of SYSTEMDefinition of SYSTEM
SSaveave YYourour SSelfelf TTimeime EEnergy &nergy & MMoneyoney
Set it once and use it again and again and Set it once and use it again and again and again and again and again and again….again and again and again and again….
Cutting Chai vs BaristaCutting Chai vs Barista
Cutting Chai: Rs.5Cutting Chai: Rs.5 Barista: Rs.125Barista: Rs.125
Why the difference? Why the difference? Because of Peoples Because of Peoples PerceptionPerception!!
PerceptionPerception
YourBlog.comYourBlog.com VsVs YourBlog.BlogSpot.comYourBlog.BlogSpot.com
Domain Name = A $9 Domain Name = A $9 investment that doubles the investment that doubles the perceived value of your blogperceived value of your blog
The Story of Dennis The Story of Dennis RodmanRodman
Have a Unique DesignHave a Unique Design
Blog Content StrategyBlog Content Strategy
Focused on one topicFocused on one topic
Blog Content StrategyBlog Content Strategy
Breaking news orientedBreaking news oriented Or Or Useful tutorials / tips / hacks orientedUseful tutorials / tips / hacks oriented
Whats Your Blog’s USP?Whats Your Blog’s USP?
1.1. Each blog must make a proposition to Each blog must make a proposition to the reader: “read this blog, and you the reader: “read this blog, and you will get this specific benefit.”will get this specific benefit.”
2.2. The proposition itself must be unique - The proposition itself must be unique - something that competitors do not, or something that competitors do not, or will not, offer.will not, offer.
3.3. The proposition must be strong The proposition must be strong enough to pull new readers to the enough to pull new readers to the blog.blog.
(Modified from Rosser Reeves definition of USP)(Modified from Rosser Reeves definition of USP)
Deconstructing Top 10 Deconstructing Top 10 BlogsBlogs
Engadget.comEngadget.com TechCrunch.comTechCrunch.com HuffingtonPost.comHuffingtonPost.com Gizmodo.comGizmodo.com BoingBoing.netBoingBoing.net Lifehacker.comLifehacker.com Gawker.comGawker.com
The Common Factor in all The Common Factor in all the Top Blogsthe Top Blogs
They All Have They All Have
MultipleMultiple Authors!Authors!
Ecclesiastes 4:9Ecclesiastes 4:9
"Two are better off than one, "Two are better off than one, because together they can work because together they can work more effectively. If one of them falls more effectively. If one of them falls down, the other can help him up. . . . down, the other can help him up. . . .
Two people can resist an attack that Two people can resist an attack that would defeat one person alone. would defeat one person alone.
A rope made of A rope made of threethree cords is hard to cords is hard to break."break."
Benefits of a Benefits of a Multi-Author BlogMulti-Author Blog
Specialized Skill SetSpecialized Skill Set
Idea person: content generationIdea person: content generation Technical personTechnical person Networking / Marketing PersonNetworking / Marketing Person
You Can Take VacationsYou Can Take Vacations
Multiple View PointsMultiple View Points
The 3 Prong StrategyThe 3 Prong Strategy
Have you ever ridden a unicycle?Have you ever ridden a unicycle?
The Power of 3The Power of 3
You need at least 3 monetization You need at least 3 monetization tactics for your blogtactics for your blog
You need at least 3 marketing tactics You need at least 3 marketing tactics for your blogfor your blog
Case Study: Seth GodinCase Study: Seth Godin
Monetization:Monetization:– Wheel 1: Royalty from booksWheel 1: Royalty from books– Wheel 2: Paid speakingWheel 2: Paid speaking– Wheel 3: ConsultingWheel 3: Consulting
Case Study: Seth GodinCase Study: Seth Godin
Promotion:Promotion:– Wheel 1: BlogWheel 1: Blog– Wheel 2: Writing for other Wheel 2: Writing for other
magazinesmagazines– Wheel 3: PR and seedingWheel 3: PR and seeding– Wheel 4: Public speakingWheel 4: Public speaking
Case Study: Leo Babauta Case Study: Leo Babauta (ZenHabits.net)(ZenHabits.net)
MonetizationMonetization– Wheel 1: AdsWheel 1: Ads– Wheel 2: EbookWheel 2: Ebook– Wheel 3: Freelance writing Wheel 3: Freelance writing
Case Study: Leo Babauta Case Study: Leo Babauta (ZenHabits.net)(ZenHabits.net)
Traffic:Traffic:– Wheel 1: SEOWheel 1: SEO– Wheel 2: Guest bloggingWheel 2: Guest blogging– Wheel 3: Social network marketingWheel 3: Social network marketing
3 Blog Monetization 3 Blog Monetization StrategiesStrategies
1.1. AdsAds
2.2. Promote other peoples products for Promote other peoples products for a commissiona commission
3.3. Create and sell your own productsCreate and sell your own products
5 Product Ideas5 Product Ideas
1.1. Books, E-books, Reports etcBooks, E-books, Reports etc
2.2. Membership Forums & Paid Membership Forums & Paid NewslettersNewsletters
3.3. ConsultingConsulting
4.4. ServicesServices
5.5. Teleseminars, WorkshopsTeleseminars, Workshops
10 Blog Marketing 10 Blog Marketing TacticsTactics
1.1. SEO SEO
2.2. StumbleUpon.comStumbleUpon.com
3.3. Guest Blog PostingGuest Blog Posting
4.4. Blog CarnivalsBlog Carnivals
5.5. Article SubmissionArticle Submission
10 Blog Marketing 10 Blog Marketing TacticsTactics
6.6. Posting on ForumsPosting on Forums
7.7. Commenting on other BlogsCommenting on other Blogs
8.8. Submitting Press ReleasesSubmitting Press Releases
9.9. PPCPPC
10.10. Networking / Joint VenturesNetworking / Joint Ventures
Action SummaryAction Summary
Build up a Multi-author blogBuild up a Multi-author blog Get your own domain name and Get your own domain name and
unique designunique design Create smart, useful and fresh Create smart, useful and fresh
content consistentlycontent consistently Have 3 ways to monetize your blogHave 3 ways to monetize your blog Have 3 ways to market your blogHave 3 ways to market your blog
Blog Partnership OfferBlog Partnership Offer
If you have an idea for a blog, If you have an idea for a blog, contact me. And maybe we can work contact me. And maybe we can work on it together.on it together.
98209-90137 (Mumbai Cell)98209-90137 (Mumbai Cell) ankeshk@ankeshkothari.comankeshk@ankeshkothari.com
What I Bring to the TableWhat I Bring to the Table
Blog SetupBlog Setup Unique DesignUnique Design Hosting & Domain Name CostsHosting & Domain Name Costs Monetization & Marketing StrategyMonetization & Marketing Strategy
98209-90137 (Mumbai Cell)98209-90137 (Mumbai Cell) ankeshk@ankeshkothari.comankeshk@ankeshkothari.com
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