blogger outreach for brand awareness - talk for etsy owners

BLOGGER OUTREACH FOR BRAND AWARENESS SiteVisibility 30th June 2015

The battle for attention isn’t getting any less competitive

But there’s never been more free tools available to make

your life easier

What do we need to market online

SUCESSFULLY

INSIGHT

CONTENT

MEASUREMENT

DISTRIBUTION

WHAT WE NEED

WE NEED ALL OF THESE THINGS

together

IF WE WANT SUCCESS

Insight

Understand the patterns in how people search and what they’re interested.

How does that vary by time of year and location?

http://www.google.com/trends/explore

More People Search For

Wedding Favours in Jan

Nearly 30% more searches in May

compared to March

Content

Get a visualisation of the questions people are asking around the topic.

People asking questions are perfect cues for content creation.

http://answerthepublic.com/

Distribution

Find and connect with new influencers in your niche.

Use super-actionable visualizations to compare your social graph to others.

https://followerwonk.com/

Measurement

Analyze what content from your audience has resonated with social users.

Sort by different networks or social media as whole.

http://buzzsumo.com/

SECTION 1 – Why Blogger Outreach? SECTION 2 – Creating an Outreach Strategy

Why Blogger Outreach?

Blogger outreach is a fantastic way to get your brand noticed.

It not only helps generate sales, but can also provide you with high quality imagery that can be repurposed, and boost your social following.

Depending on the campaign, there can also be an SEO benefit to this activity.

Why Blogger Outreach?

Why Blogger Outreach?

11.2k ETAP

20.6k ETAP

15.5k ETAP

24.4k ETAP

8.6k ETAP

16.9k ETAP

10.6k ETAP

Why Blogger Outreach?

SECTION 1 – Why Blogger Outreach? SECTION 2 – Creating an Outreach Strategy

What: Planning your Campaign

The first thing to consider when planning an outreach strategy is what you want to achieve:

  Blog Content

  Social Media Exposure

Outreach Strategies

New Releases

Events and Studio Tours

Seasonal Gift Guides

Pinterest Boards

Giveaways

How-To Guides

Instagram Takeovers

Look Books

Who: Finding the right bloggers for you

Next, you need to decide who to approach. You can assess a blog in a number of ways including;

  Relevancy – bigger isn’t always better

  Quality

  Social Following

  MOZ Authority Ranking (https://moz.com/tools/seo-toolbar)

Who: Finding the right bloggers for you There are many different ways to find bloggers. These include;

  Google Search

  Hashtag Monitoring (#journorequest, #fbloggers, #bbloggers etc.)

  Competitor Analysis

  Media Databases

  Local Blogger Groups

  Bloggers who already champion your brand – use Google Alerts to find your mentions online

How: Approaching Bloggers

The final aspect to consider is how you are going to approach the blogger, and what the incentive will be.

Start by connecting with bloggers via social media and then approach* them formally with an email outlining what you want from them and the incentive. *Be sure to read their ‘Work with Me’ page first

Checklist:

  Make it personal

  Keep it concise

  Be specific

  Highlight the incentive

  Link back to your shop

DO agree a deadline

DO clarify what you will get

DON’T pay for a feature

DON’T mess them around

OR Any time left…

ANY QUESTIONS? OR

OR 01273 733 433

grow@sitevisibility.com

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