blogging, and tweeting and facebook oh my! web 2.0 for small museums

Twitter and “ROI”

Kaia LandonConsultant, New Muse Media

American Association of Museums Annual ConferenceMay 2010

TWITTER

• What is Twitter?• Why shouldn’t you use Twitter?• Why should you use Twitter?• What to do• What not to do• Tools of value– Integration with other platforms

• Case studies, MHM + one other?• Personal/professional development uses•

What is Twitter?

Lists

• For MHM:– Museums– Arizona/Mesa/Phoenix– Travel– History– Culture

Framework for Choosing Technologies

• Start from problems, work toward solutions• What are your goals?• Does it fit with your strategic plan?• What’s the hoped-for ROI for the project?

More tech is not necessarily better

Listen First!

If you’re going to use Social Media, it’s a good idea to start by listening– Learn what people are saying about you– Learn how the platform works

Google Alerts

Issues to Consider

• Policy and ROI/Measurement – 6 minutes• What is the goal? Money? Fame? Outreach?

Image?• Do/Should you have a Social Media Policy?• What is ROI, and is it a valid measurement for

social media?• Other forms of measurement– Analytics– Stats– Anecdotal information