blogging is critical for business growth | blog management program
Post on 05-Jan-2017
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Blogging is Critical for Business Growth
BenefitsResults
What WorksProgram
Agenda
Get Discovered
Radiate Expertise
Attract Followers
Convert Leads
Good Blogs Get
Results
Bad Blogs Don’t
Results
Contacts from organic search
Lead ConversionForm
Example of ResultsVisits from social media
Implemented blog program
1st week of the month
What makes a
good blog?
Holistic Strategy
SEO
Graphics
Lay out
Readability
RelevancyHyperlinks
Calls-to-Actions
AuthenticityPro
mot
ion
Do it Wrong...
MissedOpportunities
Do it Right...
Launch Business Growth
How much should you
spend?
Maintain 5-10%
of total sales
Grow 10-20%
of total sales
Return on Investment
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