blogging made easy - tips for effective blogging
Post on 02-Jul-2015
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BLOGGING FOR BEGINNERS
BYSATHYANARAYANANBRANDING AND DIGITAL MARKETING FREAK@ PSGIM
Blogs: sathyanrn@blogspot.in
Twitter: @nrnsathya
•BLOG
•BENEFITS
•CONTENT STRATEGY FOR BLOGS
•PROMOTING BLOGS
•BLOG
•BENEFITS
•CONTENT STRATEGY FOR BLOGS
•PROMOTING BLOGS
I AM SORT OF……….
•BRANDS AND BRANDING FREAK ( AT LEAST I THINK SO)
•SOCIAL MEDIA MARKETING ROOKIE
•NOVICE BLOGGER
Blogs: sathyanrn@blogspot.in
Twitter: @nrnsathya
HEY CAN’T YOU…………..
THOUGHTS
IDEAS
PASSION
BLOGS ARE MEANS OF COMMUNICATION
ON WEB
TO
OPINIONS
DON’T BLOG IF YOU ARE
•NOT COMMITTED
•PASSIONATE
•INTERESTED
•POOR IN LANGUAGE – TILL YOU FIND AN EDITOR
IN SHORT……..
IF YOU DON’T LOVE IT DON’T DO IT. PERIOD.
•THOUGHT LEADER
•MONETIZE
•PERSONAL BRANDING
•BUSINESS
•FUN
HEY YOU KNOW….
BLOGGING IS FUN BUT ALSO REQUIRES QUALITY TIME AND EFFORT
THOUGHT LEADERSHIP
GENERATE LEADS
GENERATE LEADS FOR BUSINESS
ATTRACT
TRAFFIC
TO
YOUR
WEBSITE
SELF PROMOTION ISN’T BAD AS IT SEEMS TO BE
AS LONG AS IT ADDS VALUE
TO YOUR AUDIENCE
MAKE A DIFFERENCE
CONTENT STRATEGY FOR BLOGS
TECHNOLOGY
FASHION
SPORTS
MOVIES
BOOKS
HANGOUTS.....
SOLVING PROBLEMS – HOW TO FIX OR SOLVE AN ISSUE???
SHARING TRENDS/UPDATES
TIPS TO MAKE LIFE BETTER – WAYS TO…….
BUSINESS CASE FOR BLOGGING
-FASHION BUSINESS-
WHAT TO WEAR? HOW TO WEAR? HOW TO CHOOSE?
WHERE TO BUY?
CHOOSE KILLER HEADLINES TO GRAB AUDIENCE ATTENTION
CATCHY HEADLINES ARE KEY TO GET YOUR TARGET SEGMENT’S ATTENTION
SHOCK
AND
AWE
PRINCIPLE
GRABBING ATTENTION IS OF NO USE …… IF YOUR CONTENT IS POOR
SO, WHAT CONSTITUTES A GOOD CONTENT?
People don’t want old news.
They want some thing new, the latest trends or issues or any other relevant
updates
WHAT IS SO UNIQUE IN YOUR CONTENT?
STAND OUT FROM THE CROWD
HOW LONG SHOULD THE BLOG POST BE?
SHORTER ATTENTION SPAN
ME……
DON’T BORE YOUR AUDIENCE TO DEATH WITH
YOUR RANTS
THE GOLDILOCKS PRINCIPLE
The Power of Conversation
SOME BLOGGING PLATFORMS
OH REALLY……
WHAT A JOKE……
WHAT THE HECK HE
THINKS HE IS SAYING…..
PROMOTIONG YOUR BLOGS
SUCCESS CANNOT HAPPEN OVERNIGHT
Turn Keyword Research Into Blog Topics
What questions or challenges do they have that you can help address?
WHAT SORT OF HEADLINE
IS MOST LIKELY TO BE
CLICKED?
DIDN’T KNOW HEADLINES
7 THINGS YOU WON’T LEARN IN A B-SCHOOL
THE GOSSIP
Google Employees Confess the Worst Things About Working at Google
INSTIGATE
TOP 10 REASONS WHY E-MAIL IS DEAD
CONNECTION BETWEEN TWO SEEMINGLY UNRELATED
THINGS
BRANDING LESSONS FROM 007
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