bloodhound supersonic car's media highlights

The BLOODHOUND Project

Selected Media Coverage2008 - 2014

Mettle is the communications agency behind the BLOODHOUND Project, delivering a full spectrum of support from creating the brand identity to staging events and producing viral films.

Our primary role, however is generating media coverage:

– est. £150 million Advertising Value Equivalent (AVE) over the course of the project– 12.5 million views of viral videos on YouTube– 31,000 + Twitter followers– 23,500 + Facebook fans– 71 Klout score – a rating of influence on social media– 5,600 + schools signed up to the BLOODHOUND Education programme– 120,000 viewers watched the first rocket test live via web link– Monthly blogs on the BBC news, BBC Focus magazine and The Engineer The Manufacturer and WIRED websites – a first for a science or engineering project– Coverage in every major UK newspaper and technology magazine– Worldwide TV coverage including BBC, CNN, Fox, Al Jazeera– Coverage in the biggest print and TV media in China, India, US and Brazil– BLOODHOUND produced documentaries and Event programming in pre-production

SOCIAL MEDIA 31,000 + followers

SOCIAL MEDIA 23,500 + fans

SOCIAL MEDIA 12.5 million views

BROADCAST MEDIA

BROADCAST MEDIA

BROADCAST MEDIA

BROADCAST MEDIA

MONTHLY BLOGS

MONTHLY BLOGS

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

NATIONAL MEDIA

CONSUMER SCIENCE MEDIA

CONSUMER SCIENCE MEDIA

CONSUMER SCIENCE MEDIA

CONSUMER SCIENCE MEDIA

LIFESTYLE MEDIA

AUTOMOTIVE MEDIA

AUTOMOTIVE MEDIA

AUTOMOTIVE MEDIA

AUTOMOTIVE MEDIA

AUTOMOTIVE MEDIA

TRADE MEDIA

TRADE MEDIA

TRADE MEDIA

TRADE MEDIA

LIFESTYLE MEDIA

LIFESTYLE MEDIA

LIFESTYLE MEDIA

EDUCATION MEDIA

EDUCATION MEDIA

CHILDRENS MEDIA

CHILDRENS MEDIA

CHILDRENS MEDIA

INTERNATIONAL MEDIA

INTERNATIONAL MEDIA

INTERNATIONAL MEDIA

Chinese Central Television: 30 million viewers

INTERNATIONAL MEDIA

INTERNATIONAL MEDIA

INTERNATIONAL MEDIA

INTERNATIONAL MEDIA

INTERNATIONAL MEDIA

South AfricaSouth Africa

INTERNATIONAL MEDIA

South AfricaSouth Africa

INTERNATIONAL MEDIA

Greece

Slovenia

INTERNATIONAL MEDIA

Romania Indonesia

Vietnam

INTERNATIONAL MEDIA

RussiaSpain

INTERNATIONAL MEDIA

Germany

Singapore

REGIONAL MEDIA

REGIONAL MEDIA

REGIONAL MEDIA

Contact usEmail hello@mettlepr.comWeb www.mettlepr.com