blow me away blogging

asdfasdf

Blow Me AwayBlogging

@mike_arnesen Download: slidesha.re/10i6Y3r

But not EVERYONE does.

OMG. I love

blogging.

I LOVE blogging.

Because blogging is hard!

@mike_arnesen #SMX #23A

It takes

creativity and

passionand

TIME.

@mike_arnesen #SMX #23A

But when you make it work…

...you can blow

minds!@mike_arnesen #SMX #23A

That’s what we started doing

and I want to tell you how

so you can do it, too.

@mike_arnesen #SMX #23A

@mike_arnesen

This was our traffic for years.

Then we stepped up our game.@mike_arnesen #SMX #23A

8 Takeawaysfrom a True Story

of 800% Blog Growth

@mike_arnesen #SMX #23A

#1 Blog Frequently & On Schedule

Give your readers a reason to come back again and again!@mike_arnesen #SMX #23A

#2 Incentivize Your Team

Incentives = special recognition and/or bonuses

@mike_arnesen #SMX #23A

#3 Let Your Audience Do The WorkB

oom

!Ideas can be hard to come by. They don’t need to be.

Find out what people want to know.

@mike_arnesen #SMX #23A

#3 Let Your Audience Do The WorkThis is pure gold!

Check Quora, Reddit, comments,

and other related communities.

@mike_arnesen #SMX #23A

#4 Find & Exploit Opportunity Gaps

See what peoplesearch for.

@mike_arnesen #SMX #23A

#4 Find & Exploit Opportunity Gaps

How are the results?

Could you do better?

Then this

@mike_arnesen #SMX #23A

@mike_arnesen #SMX #23A

#4 Find & Exploit Opportunity Gaps

Write the result Google wants…

..and the spot is yours!

#5 Leverage Google Authorship

Visibility

CTR

Traffic

Branding

Trust..and more

Learn how to setup Authorship: bit.ly/SW47Hs

@mike_arnesen #SMX #23A

#6 Optimize Your Meta

Every. Single. Time.1. Title

2. Description

3. OG:image

Test search result display: bit.ly/SfVo4e @mike_arnesen #SMX #23A

@mike_arnesen

#7 Include FASS Buttons

FastActionSocialSharing

IT JUST WORKS.

@mike_arnesen #SMX #23A

#8 Don’t Rely on Random Acts of Blog

Random bursts off effort don’t produce sustainable results.

Planning is key, so use a content calendar.

@mike_arnesen #SMX #23A

RecapFrequent & scheduled postsIncentivize contributorsLet your audience helpFind SEO opportunity gapsUse Google AuthorshipOptimize meta tagsInclude FASS ButtonsConsistency & planning

@mike_arnesen #SMX #23A

Mike ArnesenSenior SEO @ SwellPath

Twitter: @mike_arnesen

G+: mikearnesen.com/gplus

Site: swellpath.com

Download: slidesha.re/10i6Y3r

Thank You!