#blrlitfest 2014, social media impact report

2014 SOCIAL MEDIA IMPACT REPORT

FACEBOOKOrganic conversations

Paid adverts

TWITTER@Blrlitfest, Official ID

#BlrLitFest, Official hashtag

#BlrLitFest, Influencers

LIVESTREAMViews and engagement

A LOOK AT 2014

Source: Facebook Analytics, Twitter Analytics, TweetBinder

Facebook Conversations

NEW PAGE LIKES POST REACH TOTAL REACH

Overall campaign | 7- 30 Sep, 2014

1,777

132,068

149,118

480 48,921

288,161

Event reporting | 25 – 30 Sep, 2014

Facebook Adverts

ACTIONS

31535,604

IMPRESSIONS UNIQUE PEOPLE

NEW PAGE LIKES

2,315

1,492

Twitter @BlrLitFest

TWEETS ENGAGEMENT

Overall campaign | 7- 30 Sep, 2014

Event reporting | 25 – 30 Sep, 2014

500 117,717

IMPRESSIONS

2,850

744 184,403 4,609

Twitter #Blrlitfest

TWEETS IMPACT

2,985 6.4 million

REACH

15 millionEvent reporting | 25 – 30 Sep, 2014

Twitter Influencers

Event reporting | 25 – 30 Sep, 2014

Avg. contributors per day = 450

MOST ACTIVE MOST POPULAR MOST IMPACT

@BlrLitFest@_GheTa@BangaloreBhumi @namithavr @Amitabh_msr

@chetan_bhagat@sidin@_GheTa @BinaNepram@RajivMessage

@chetan_bhagat@RajivMessage@sidin@BinaNepram@kiranshaw

Livestream BLF 2014

VIDEO VIEWS

18,872

34,348

TOTAL POST VIEWS

Event reporting | 26 – 30 Sep, 2014

Livestream BLF 2014TOP VIDEOS

TOP ENGAGERS

Event reporting | 26 – 30 Sep, 2014

Namitha Varma-Rajesh and Amitabh Mishra who were the most active on twitter.